Target beauty aisles just got a whole lot more exciting. Versed, the cult-favorite skincare brand known for clean, effective, and wallet-friendly products, has finally launched its long-awaited makeup line—and the early reviews are glowing. Every product is under $20, packed with skin-loving ingredients, and designed for real-life wear. Spoiler: This is the hybrid makeup your 8 a.m. to 8 p.m. routine has been waiting for.

Since its debut in 2019, Versed has earned loyal fans for its gentle yet high-performing skincare formulas. Now, it’s blending that same ethos into makeup with a collection that feels high-end but is accessible enough to toss into your cart during a Target run. And the best part? The line includes everything from buildable tints and creamy blush sticks to soft-focus lip balms and eyeshadows that actually stay put.

A Serum, a Tint, and SPF 40 in One

Leading the collection is the Skin Tint SPF 40, a triple-threat serum-meets-foundation that comes in 14 flexible shades. Packed with hyaluronic acid and Kakadu plum, it gives your skin a healthy glow without looking greasy—and it’s even been approved by the National Rosacea Society. It’s breathable, blendable, and makes your skin look like… well, your skin, just better.

Pair it with the Cream Concealer, which features caffeine for firming and a satisfyingly plush doe-foot applicator. It glides on like a dream, blends out easily, and actually resists creasing—no powder required.

The Blush Stick That’s a Lipstick Too

The Color Stick comes in five shades, and while it’s technically a blush, fans are loving it as a creamy lip color too. The formula is easy to swipe, easy to blend, and offers buildable pigment that melts into the skin for a natural flush. “Deco,” a soft pink, is already getting compared to far pricier blushes on the market.

Want a little glow? The Highlighting Stick is subtle but stunning—no chunky glitter here. With jojoba oil for hydration and three wearable shades, it’s perfect for cheekbones, eyelids, and even collarbones when you want that sunlit shimmer.

Eye Makeup That Lasts

If you’re tired of creased lids by noon, meet your new obsession: Versed’s Liquid Eyeshadow. The shades “Vintage” (a bronzy neutral) and “Mystic” (a golden olive) bring soft glam energy with zero effort. Just swipe, tap, and you’re done—no multi-step smoky eye required.

The Mascara gets bonus points too, thanks to a formula infused with vitamin E and arginine for lash conditioning. It’s not about volume overload—it’s your go-to for soft, fluttery, everyday lashes that won’t smudge or flake.

Brows, Lips, and the Finishing Touches

The Tinted Brow Gel gives sparse brows a boost with biotin and monoi oil, delivering fluff and shape in seconds. And for lips, Versed is giving you options: the Shine Balm for juicy, sheer color in a click-up pen, and the Soft Matte Lip Tint for a more blurred, just-bitten look. The Overnight Lip Mask and Sugar Lip Scrub seal the deal for anyone craving smoother, softer lips by morning.

Finish it all off with the brand’s Primer, which blurs pores and locks in your glow with a boost of hyaluronic acid, or pick up the All-in-One Brush—a soft, domed multitasker perfect for blending everything from concealer to blush.