Automobile
Jeep Cherokee Returns in 2025 with Rugged New Design and Hybrid Power
After a three-year absence, the iconic SUV returns with a boxier design, competitive pricing, and its first-ever hybrid powertrain
The wait is over. Jeep has finally pulled the curtain back on the next-generation Cherokee, and it’s arriving with a striking makeover and an eco-conscious heart. After disappearing from showrooms in early 2023, the legendary midsize SUV is set to return in late 2025, equipped with its first-ever hybrid powertrain and a design philosophy that’s anything but subtle.
The newly revealed images show off a muscular, squared-off exterior—a bold departure from the previous generation’s more rounded, conventional look. Jeep fans will instantly notice the more upright grille, rugged stance, and a toughened silhouette, clearly aimed at reviving the Cherokee’s off-road heritage while staying modern and fuel-efficient.
Jeep CEO Bob Broderdorf emphasized the model’s strategic importance in the brand’s mainstream lineup. “The all-new Jeep Cherokee headlines our efforts to deliver more product, innovation, choice and standard content to customers than ever before,” he said. With pricing expected to sit between the entry-level Compass (around $27,000) and the Grand Cherokee (just under $40,000), Jeep is clearly positioning the new Cherokee as a competitive option for the heart of the American SUV market.
While specifics on the hybrid system are still under wraps, industry insiders believe the Cherokee could debut with a conventional hybrid first, followed by a plug-in variant or even a fully electric version later. The model will be built on Stellantis’ STLA Large platform, which supports a range of propulsion technologies—allowing for flexible upgrades as the market evolves.
The revived Cherokee is likely to roll off the production line at Stellantis’ Toluca Assembly Plant in Mexico, which also produces the electric Wagoneer S. The plant is expected to become a core hub for Jeep’s midsize SUVs, including the anticipated electric Recon.
This relaunch also comes at a pivotal time for Jeep. After six consecutive years of U.S. sales declines and the discontinuation of both the Cherokee and the smaller Renegade, the brand is in urgent need of a rebound. The hybrid Cherokee is expected to play a crucial role in that revival, tapping into the booming market for fuel-efficient, family-friendly SUVs—a segment dominated by the likes of Toyota and Honda.
The last Cherokee generation, which ran from 2014 to 2023, was once a sales juggernaut, with numbers soaring past 200,000 units annually at its peak. Jeep is hoping that the new tech-forward, boldly styled version can recapture that magic.
As the countdown begins for the late 2025 launch, fans and dealers alike are eager to see if the new Cherokee lives up to its iconic name—and whether it can chart a new path forward for one of Jeep’s most storied badges.