Sports
Net Worth of JuJu Watkins Reveals Rising Star’s Financial Power
The USC phenom’s NIL deals have already put her near the million-dollar mark before turning pro
JuJu Watkins, the dynamic guard for the USC Trojans, isn’t just making waves on the court — she’s rewriting the financial playbook for college athletes. As of March 2025, her net worth is estimated between $750,000 and $1 million USD, according to industry sources
What’s fueling this impressive valuation? Since 2022, Watkins has inked more than 20 NIL (Name-Image-Likeness) deals with major brands including Nike, Gatorade, NYX Professional Makeup, United Airlines, State Farm, Taco Bell, and Wells Fargo . Platforms like On3 and Sportskeeda peg her NIL earnings at around $576K to $765K , a staggering amount before she even plays professionally.
JuJu’s NIL power places her within the top ten highest-earning female college athletes, and she continues to rank sixth nationally in women’s basketball endorsements (as of early 2025) . In October 2022, she became one of the first female athletes to score a major beauty brand deal—signing with NYX Professional Makeup
Beyond endorsements, her historic performance on the court — including sweeping awards like AP Player of the Year, Wooden Award, and Naismith Trophy — has only amplified her marketability At just 19, Watkins is already a case study in how elite athletic talent, brand savvy, and social media influence (1.1 million Instagram followers) can propel a student-athlete’s wealth even before reaching the professional ranks
With her current trajectory and burgeoning national profile, especially if she recovers from her ACL injury and steps into the WNBA, JuJu Watkins’s net worth is poised to cross the million-dollar threshold — and likely soar into the multi-million range.