WWE
Rhea Ripley’s Net Worth Soars in 2025 Amid WWE Dominance and Brand Power
The Australian powerhouse continues to rise, both in the ring and in her bank account.
Rhea Ripley, born Demi Bennett, has firmly established herself as one of WWE’s most formidable and marketable superstars. As of 2025, her net worth is estimated to be between $1 million and $3.5 million, reflecting her impressive earnings from wrestling, endorsements, and merchandise sales .
Since her debut in WWE in 2017, Ripley has achieved significant milestones, including becoming the inaugural NXT UK Women‘s Champion and securing titles across NXT, Raw, and SmackDown. Her reigns have not only solidified her status in the wrestling world but have also contributed substantially to her financial success.
SAN JOSE, CALIFORNIA – JANUARY 13: Rhea Ripley enters with Women’s Wold Champion title belt during Monday Night Raw at SAP Center on January 13, 2025 in San Jose, California. (Photo by WWE/Getty Images)
Ripley’s annual salary from WWE is reported to be around $250,000, with additional income from pay-per-view appearances and merchandise sales . Her unique persona and strong fanbase have made her one of the top merchandise sellers among female wrestlers, further boosting her earnings.
Beyond wrestling, Ripley has secured endorsement deals with brands like C4 Energy, Mattel, and Nexus Sports Nutrition . These partnerships, along with her appearances in video games such as WWE 2K25 and Call of Duty: Modern Warfare III, have expanded her income streams and increased her visibility outside the wrestling ring.
In her personal life, Ripley married fellow wrestler Buddy Matthews in June 2024. The couple’s combined presence in the wrestling industry has made them a prominent power couple, further enhancing their marketability and appeal to fans.
As Ripley continues to dominate in WWE and expand her brand, her net worth is expected to grow, solidifying her position as one of the most successful and influential female wrestlers of her generation.