Beauty
From Sleep to Self-Expression: The Biggest Beauty Trends Dominating 2025
Vogue Business reveals how nails and night routines are redefining beauty standards with a bold mix of playful design and wellness-driven rituals.

The beauty landscape of 2025 is being shaped by two major forces: expressive nail artistry and the evolution of sleep as a luxury beauty ritual. According to the latest Vogue Business Beauty Trend Tracker in collaboration with Spate, consumer interest is shifting dramatically toward personalized, health-conscious products—and social media is playing a central role in accelerating these trends.
Nail Trends Go Bold, Smart, and Non-Toxic
Between April 2024 and March 2025, trending nail searches reveal a duality in consumer desires: a love for dramatic flair and a respect for health-driven innovation. Searches for junk nails and cheetah print nails underscore the rising appeal of maximalism and edgy self-expression. Meanwhile, baby French nails and Japanese gel manicures are gaining popularity for their sleek, minimalist precision.
A growing health consciousness is also influencing consumer choices, with water-based nail polish experiencing a significant rise in interest. The appeal? Non-toxic, quick-drying alternatives that deliver salon-quality results without harmful chemicals.
Niche but rising nail brands such as Ethereal Lacquer and Mooncat are tapping into this demand with holographic finishes and visually striking packaging, while top performers like DND Gel, V Beauty Pure, and Dazzle Dry continue to thrive by delivering professional-grade performance for at-home users.
Sleep as a Status Symbol and Skincare Savior
Simultaneously, the beauty world is undergoing a sleep revolution. Once considered a basic health need, quality sleep is now the ultimate wellness flex—and beauty brands are cashing in.
Evening skincare routines have become aspirational content on TikTok and Instagram, leading to a surge in night-focused product development. Estée Lauder is at the forefront of this shift, appointing renowned neuroscientist Dr. Matthew Walker as their first global sleep science advisor. “We want to be the leaders and the experts in all things night,” said Jennifer Palmer, Estée Lauder’s SVP of Global Skincare Development.
The brand’s strategy signals a broader industry pivot toward sleep-centric solutions—from night creams infused with calming botanicals to tech-enabled silk eye masks promising deeper REM cycles. Wellness is no longer just about what you put on your face—it’s about what you do before your head hits the pillow.
The Bigger Picture: Wellness Meets Aesthetic
These twin trends—beauty sleep and expressive nails—highlight a larger cultural movement: consumers are blending health, individuality, and ritual into their beauty routines. It’s not just about looking good anymore—it’s about feeling good, being intentional, and showing off your personality, one painted nail or night serum at a time.
Celebs
Ashley Judd’s 1 Bold Swimsuit Video Is Breaking the Internet and Empowering Women Everywhere
I don’t care, says actress Ashley Judd as she redefines beauty, aging, and confidence with her raw swimsuit message in the Baltic Sea

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Hollywood actress and humanitarian Ashley Judd has once again proven that true power lies in authenticity. On July 22, 2025, the 56-year-old stunned fans not with makeup or glamor, but with a bathing suit, a jellyfish, and three brave words: “I don’t care.”
While vacationing near the Baltic Sea, Judd posted a now-viral Instagram video in a simple one-piece swimsuit, exuding the kind of raw confidence that rarely finds space in today’s curated digital world. What followed was a profound message — about aging, menopause, body acceptance, and the joyful rebellion of embracing your inner child.
“Hi, I’m Ashley and I am a member of the ‘We Don’t Care Club,’” she declared in the video, laughing while wading through the cold waters. Judd openly talked about “chafing,” “cellulite,” and what she affectionately called a “hungry bum,” adding with a grin, “I don’t care.” This isn’t just cheeky fun — it’s a call to dismantle harmful norms and celebrate imperfection.
The We Don’t Care Club isn’t just a concept Judd tossed out; it was created by Melani Sanders, a content creator promoting body neutrality and emotional liberation. Judd embraced it fully, declaring herself not just a proud participant, but also a co-founder of the equally whimsical MSU Club — short for “Make Stuff Up.”

“It’s for our inner children,” Judd explained while cradling a non-stinging jellyfish, her voice light and childlike. “And if I make something up, and it’s not scientifically correct, I really don’t care.”
While Judd’s message might sound humorous on the surface, it carries layers of social commentary. Her candid video criticizes how society treats women’s bodies, especially those of postmenopausal women. As Judd wrote in her caption, “Menopause is human biology. Universal. And beautiful.”
And she’s not new to pushing boundaries.
The Double Jeopardy star has been outspoken about her journey since losing her mother, Naomi Judd, in April 2022. Following the tragedy, Judd suffered weight gain and a second leg fracture — one of multiple in recent years. Yet, through it all, her message stayed the same: “I don’t care what people think of me.”
In a 2022 interview with Dr. Jonathan Flint, she opened up: “You try being a once ultra-fit woman who’s 54 and put on some weight. That is going to spark some very sexist conversation… but it’s none of my business what people think.”
Her Instagram caption this week echoed the same sentiment but was laced with joy. “I bask in the unselfconscious being-ness of my True Self,” she wrote. “My Inner Child is free to emerge.”

The video wasn’t all talk — Judd demonstrated playful “water tricks” including a hair flip, backflip, belly flop, and even a handstand. Each act was a metaphor for reclaiming joy, especially for women burdened by the pressures of aging gracefully in silence.
Judd challenged followers to reflect:
“If you let yourself be free, how would your True Self & Inner Child spend your Carefree Timelessness?”
The actress’s refusal to conform has struck a nerve — and a chord. Thousands of women in the comments applauded Judd’s bravery, thanking her for sharing what so many feel but rarely say. Comments like “You just healed something in me,” and “Thank you for letting me feel seen,” flooded her post.
In a society that remains obsessed with youth and perfection, Judd’s decision to post unfiltered, cellulite-proud content is nothing short of revolutionary.
Her activism isn’t just digital. Judd is a long-time UNFPA Goodwill Ambassador, a voice for gender equality, and has spoken at the World Economic Forum about topics ranging from child sexual abuse to mental health.
She has also taken part in documentaries, authored books, and championed various social justice causes. Yet, it may be this swimsuit video — simple, silly, and sincere — that leaves one of her most lasting impressions.
What began as a casual vacation clip has now sparked conversations about the freedom of aging, letting go, and how to care less about approval and more about joy.
As Judd concluded, “Into the Sea for me, to splash & play.”
A perfect metaphor for shedding shame — and diving straight into self-love.
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Beauty
Kate Moss joins elite list of 7 stars obsessed with this ‘miracle’ skincare laser: “Within a week, it transformed my skin…”
From Kate Moss to Martha Stewart, celebrities are swearing by the Lyma Laser, a revolutionary at-home device that promises red carpet-ready skin — and science is backing it.

London, July 15 – Supermodel and style icon Kate Moss is the latest A-lister to be linked with the Lyma Laser, a luxury at-home skincare device that’s making waves in the beauty industry. At a recent event in London hosted by Lyma founder Lucy Goff and plastic surgeon Dr. Graeme Glass, Moss appeared as the guest of honor — fueling speculation that she, too, is among the growing celebrity clientele obsessed with the game-changing tool.
And it’s not just hype.
According to Dr. Glass, who presented clinical findings at the event, the Lyma Laser “triggers an unprecedented cellular response” in the skin, helping it to rebuild collagen, reduce redness, smooth fine lines, and even combat pigmentation and cellulite — all without pain, downtime, or heat.
“It’s like having professional-grade skin rejuvenation in your palm,” one esthetician said after a recent demo.
A Skincare Revolution, Backed by Celebrities and Science
The Lyma Laser isn’t your average at-home tool. It uses cold laser technology, originally designed for medical healing, now repurposed for daily cosmetic use. This allows it to safely penetrate deep into the dermis, stimulating skin regeneration from within.
That promise has attracted some major names.

“Within a week, this transformed my skin… It’s such a great product.”
Meanwhile, Kate Hudson, Rosie Huntington-Whiteley, and Kathy Hilton have all gone public with their Lyma loyalty. Hilton even revealed that her daughters — Paris and Nicky Hilton — were the ones who introduced her to it.
“We’re all obsessed,” Hilton admitted in a 2024 interview.
And then there’s Martha Stewart, who recently visited Lyma’s UK headquarters to try their newest innovation, the Lyma Laser Pro.
“Wow is all I can say!!!!!” she exclaimed on Instagram, praising its instant glow-up effect.
Only 3 Minutes a Day, Real Results in 30
What sets the Lyma Laser apart from dozens of home-use beauty gadgets flooding the market? According to the brand, it’s the world’s first clinic-grade laser approved for safe home use, and it only takes three minutes per treatment area per day.
ALSO READ : The Top Beauty Buys of 2025 Vogue Editors Share Their Must-Have Picks (And Some Are Under $20)
It can be used on the face, neck, and body, including problem areas like jowls, crepey arms, or stubborn cellulite zones. And yes — the dramatic before-and-after photos speak for themselves.
“The Lyma Laser is the most effective skincare tool I know of for at-home use,” said renowned celebrity esthetician Joanna Czech, who uses it to prep clients ahead of red carpet events like the Met Gala.
Is It Worth the Price Tag?
The technology doesn’t come cheap. The Lyma Laser’s standard model — featuring a smaller treatment lens — costs upwards of $2,695. The newer Pro version is even pricier.
But according to its ever-growing list of devotees, the cost is justified by the transformational results, convenience, and longevity.
It’s a one-time investment, versus thousands of dollars on in-clinic treatments with multiple sessions and recovery time. Plus, it’s non-invasive, painless, and doesn’t require any maintenance other than regular use.

A Beauty Secret No Longer Hidden
With its surge in A-list endorsements and scientific backing, the Lyma Laser is becoming more than a trend — it’s a status symbol, much like a Chanel bag or La Mer cream, but with real, tangible benefits.
“This is the future of skincare,” one beauty editor remarked. “It’s no longer about layering dozens of serums. It’s about technology that works — fast.”
Whether or not Kate Moss has publicly confirmed her use, her presence at Lyma’s event has the beauty world buzzing.
If your skincare shelf is missing that one “magic bullet” product, you might just be a laser away from joining Hollywood’s most radiant.
Beauty & Lifestyle
The Top Beauty Buys of 2025 Vogue Editors Share Their Must-Have Picks (And Some Are Under $20
From cult-favorite Korean serums to luxe glosses and anti-frizz saviors, Vogue’s beauty team reveals the products that truly stood out this year—trusted, transformative, and ready to shine.

Picking this year’s top beauty products felt like choosing favorite children—impossible, but undeniably rewarding. As Vogue’s Beauty Editors reflect on 2024 and set sights on 2025, they spotlight the skin-care, hair-care, makeup, and wellness gems that made real impact—combining nostalgia, innovation, and sustainability.
Sometimes I feel bad asking my colleagues to name the best new beauty products. Choosing one can often feel like picking a favorite child,” admits a Vogue editor, and that honesty shines through every recommendation.
Below, explore the stellar picks that Vogue editors swore by this year—many of which are currently on sale during Amazon Prime Day 2025.
Best Skin-Care Products
- ($89)** — Used morning and night, this serum delivers clinically proven firmer, plumper skin within weeks, according to Jessica Diner, Vogue’s European beauty director.
- ($40)** — A luxe K‑beauty favorite that transforms into a delicate foam, praised by Kiana Murden for leaving skin soft and soothed.
- ($17)** — This propolis‑niacinamide blend became a breakout star, calming acne and brightening skin while retaining moisture.
- U Beauty The Return Eye Concentrate ($148) — Famed for firming and brightening under‑eye skin, this Japanese-inspired formula blends hyaluronic acid, peptides, beta-glucan, and marine extracts.
Top Makeup Picks
- ($26)** — Offers a fresh, dewy glow reminiscent of a healthy flush—ideal for building natural, adjustable color.
- ($48)** — Vogue editors call this cream contour stick a genius blend of sculpting and glow, performer and highlighter in one.
- ($26)** — A cult classic, delivering rich, natural lashes with every swipe.
Hair-Care & Styling Gems
- ($34)** — Adds a salon-grade shine and polish in minutes—editors call it “a quick fix for dull strands.”
- ($32)** — A powerhouse anti-frizz spray that works even in humidity, available in regular, extra strength, and curly variants.
Luxury Supplements & More
- Elysium Basis NAD⁺ Supplement ($60) — A science-backed formula designed to support cellular longevity—an emerging wellness favorite.
- Clarins Lip Comfort Oil ($30) — A rich, nourishing lip oil that delivers both color and hydration.
- Tronque Triple Active Body Milk ($120) — A luxe body lotion praised for firming and deeply moisturizing.
Editor Favorites: Real Reviews
- After a laser facial, Senior Beauty Editor Margaux Anbouba reached for Chanel’s N°1 de Chanel face cream, celebrating its powerful hydration and soothing properties.
- Wellness Editor Morgan Fargo fell hard for Allies of Skin Copper Tripeptide & Ectoin Repair Serum, which significantly reduced her dark spots and redness.
- Beauty Editor-at-Large Arden Fanning Andrews raves about Tatcha’s The Silk Sunscreen, calling it the go-to UV mineral protector with zero white residue and travel-friendly size.
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