Mia Fevola, one of Australia’s most-watched young influencers and businesswomen, is once again making headlines — but this time, it’s not just for her glamorous outfits or famous family ties. The 24-year-old daughter of AFL great Brendan Fevola has revealed the true motivation behind her next big career and lifestyle move, and it’s a far cry from the tabloid assumptions.

In an exclusive chat with close sources, Mia says her decision to relocate interstate and expand her growing fashion label isn’t about escaping Melbourne’s relentless media glare or the high-profile relationships that have often defined her in the public eye. Instead, she’s determined to prove herself as a serious entrepreneur and build something that’s entirely hers.

“People think I’m just doing this to get away from gossip or to ‘reinvent’ myself after break-ups,” Mia reportedly told friends. “But it’s really about taking control of my own story and pushing my brand further — somewhere fresh, with new energy and new opportunities.”

Mia, who launched her clothing line MIA FEVOLIA at just 19, has quietly turned it into a thriving business with a loyal Gen Z following. Her next move? Sources say she plans to set up a new creative HQ in Queensland, tapping into the state’s booming fashion scene and digital creator community..

Those close to her say she’s been inspired by watching other Aussie influencers transform online followings into genuine brands — and she wants the same respect, minus the constant tabloid baggage that comes with being a Fevola.

Fans have already rallied behind her, flooding her Instagram with messages of support and excitement for what’s next. Many see her move as a bold statement that she’s more than just a football WAG or reality TV fixture.

As for whether a return to TV or media might be on the cards in the future? Friends hint Mia isn’t ruling it out — but only if it aligns with her brand and empowers her voice, not others’ narratives.

For now, though, all eyes are on her next drop and the new city she’ll soon call home. One thing’s clear: Mia Fevola is doing it her way — and this time, she’s the headline, not the plus-one.

Hailey Bieber just turned her minimalist skincare label into a billion-dollar beauty empire — and the internet can’t stop talking about it. On May 28, E.l.f. Beauty officially acquired Rhode for a jaw-dropping $1 billion, a move that instantly sent shockwaves through the cosmetics world and racked up a massive $20 million in media impact value in just 48 hours.

According to Launchmetrics, the media buzz — which spans social, online, and print — shows just how influential the Rhode brand has become since its modest three-product launch in 2022. In just two years, the model-turned-entrepreneur turned her personal skincare philosophy into a high-performance brand that’s not only adored by Gen Z but is now part of a major international beauty conglomerate.

“This is my baby,” Bieber confessed in an interview shortly after the announcement, reflecting on how careful she was in choosing the right partner. “When I met the E.l.f. team, we had a lot of similarities when it came to the importance of community and team building.” For the Babygirl actress and fashion icon, E.l.f.’s reputation for supporting founder-led brands — like its previous acquisitions of Naturium and Keys Soulcare — was the deciding factor.

But Rhode wasn’t done making headlines. Just days after the acquisition, the brand launched a bold campaign introducing actor Harris Dickinson as its first-ever male ambassador. The achromatic campaign, featuring the Babygirl star spritzing Rhode’s new Glazing Mist, pulled in $1.1 million in MIV in two days alone — proving Rhode is ready to break into the male skincare market with confidence.

From the glossy Peptide Glazing Fluid that first went viral to the recent expansion into blushes and lip contours, Rhode has built a name synonymous with clean, effective, and stylish skincare. Its earned media value reportedly skyrocketed 367% in 2024 alone — making it the top skincare brand by EMV at year-end.

As part of the acquisition, Hailey Bieber will now serve as chief creative officer and head of innovation, continuing to guide the brand’s aesthetic and product direction. She’s also stepping into a strategic adviser role at E.l.f. — giving her a stronger seat at the corporate table.

And the expansion plans are already in motion. E.l.f. confirmed that Rhode will debut in Sephora locations and online across the U.S. and Canada this fall. “More places, more faces,” Bieber said, hinting at a truly global skincare takeover.

From a small skincare line with just three products to a billion-dollar brand in two years — Hailey Bieber’s Rhode isn’t just a celebrity vanity project. It’s a movement. And it’s just getting started.