Beauty
Rhode’s Billion-Dollar Leap and the Rise of Skin-First Weddings: 2025 Beauty Trends Redefined
From Hailey Bieber’s blockbuster deal with Elf Beauty to minimalist bridal aesthetics and grooms embracing makeup, 2025 is shaping up to be a revolutionary year for the beauty industry.

In a year already brimming with seismic shifts across the beauty industry, two standout trends are defining 2025: a billion-dollar acquisition that cements Hailey Bieber’s Rhode as a global powerhouse, and a fresh, skin-first approach to wedding day beauty that’s transforming how both brides and grooms prepare for their big moment.
A Billion-Dollar Disruptor: Rhode Joins Elf Beauty
In a landmark deal, Elf Beauty is acquiring Hailey Bieber’s skincare brand Rhode for a staggering $1 billion — one of the most significant mergers in recent beauty industry history. Despite the ongoing challenges in the M&A landscape, from economic uncertainty to investor caution, Rhode’s sale stands out as a testament to genuine brand value, strategic growth, and modern-day influence.
Since its 2022 debut, Rhode has gone from a DTC startup to a global beauty force, raking in $212 million in net sales with only 10 products. This rapid ascent is credited to Bieber’s active involvement in product innovation, viral marketing, and brand storytelling — a combination that industry insiders now see as essential for celebrity-founded brands aiming for longevity.
Elf CEO Tarang Amin called the acquisition a “perfect marriage,” pointing to Rhode’s influence, community-first approach, and calculated product strategy as key differentiators. Bieber will stay on as founder and expand her role as Chief Creative Officer, continuing to shape the brand’s global vision and product line — with aspirations to become the biggest beauty brand in the world.
Bridal Beauty Gets a Makeover: Skin Over Sparkle
Meanwhile, weddings in 2025 are undergoing their own transformation. According to Pinterest’s latest wedding trends report, the biggest bridal beauty trend is a “skin-first” aesthetic — a minimalist, natural glow that puts skin health above layers of makeup. Brides are increasingly seeking a no-makeup look that prioritizes skincare and self-care over bold glam, embracing authenticity and comfort as key style values.
In a twist on tradition, grooms are stepping into the beauty spotlight too. For the first time, there’s a significant spike in men searching for wedding makeup inspiration. From touch-up concealers to subtle brow grooming, modern grooms are reimagining their preparation rituals with the same level of care and personalization once reserved for brides.
This shift towards individualized, wellness-centric routines is prompting beauty brands to rethink their offerings. Escapism, fantasy, and intentional self-expression are rising themes — and not just for the wedding day, but across the entire multi-day wedding experience that has become the new normal.
The Common Thread: Personal Connection
Whether it’s Rhode’s explosive growth driven by strategic founder involvement or brides embracing their natural beauty, one theme remains consistent: authenticity sells. Consumers no longer want superficial perfection; they want products and experiences that reflect their values, individuality, and aspirations.
In an era where beauty is no longer one-size-fits-all, 2025 is proving that the future belongs to brands and trends that meet people where they are — on their skin, in their stories, and through their communities.
Beauty
Kate Moss joins elite list of 7 stars obsessed with this ‘miracle’ skincare laser: “Within a week, it transformed my skin…”
From Kate Moss to Martha Stewart, celebrities are swearing by the Lyma Laser, a revolutionary at-home device that promises red carpet-ready skin — and science is backing it.

London, July 15 – Supermodel and style icon Kate Moss is the latest A-lister to be linked with the Lyma Laser, a luxury at-home skincare device that’s making waves in the beauty industry. At a recent event in London hosted by Lyma founder Lucy Goff and plastic surgeon Dr. Graeme Glass, Moss appeared as the guest of honor — fueling speculation that she, too, is among the growing celebrity clientele obsessed with the game-changing tool.
And it’s not just hype.
According to Dr. Glass, who presented clinical findings at the event, the Lyma Laser “triggers an unprecedented cellular response” in the skin, helping it to rebuild collagen, reduce redness, smooth fine lines, and even combat pigmentation and cellulite — all without pain, downtime, or heat.
“It’s like having professional-grade skin rejuvenation in your palm,” one esthetician said after a recent demo.
A Skincare Revolution, Backed by Celebrities and Science
The Lyma Laser isn’t your average at-home tool. It uses cold laser technology, originally designed for medical healing, now repurposed for daily cosmetic use. This allows it to safely penetrate deep into the dermis, stimulating skin regeneration from within.
That promise has attracted some major names.

“Within a week, this transformed my skin… It’s such a great product.”
Meanwhile, Kate Hudson, Rosie Huntington-Whiteley, and Kathy Hilton have all gone public with their Lyma loyalty. Hilton even revealed that her daughters — Paris and Nicky Hilton — were the ones who introduced her to it.
“We’re all obsessed,” Hilton admitted in a 2024 interview.
And then there’s Martha Stewart, who recently visited Lyma’s UK headquarters to try their newest innovation, the Lyma Laser Pro.
“Wow is all I can say!!!!!” she exclaimed on Instagram, praising its instant glow-up effect.
Only 3 Minutes a Day, Real Results in 30
What sets the Lyma Laser apart from dozens of home-use beauty gadgets flooding the market? According to the brand, it’s the world’s first clinic-grade laser approved for safe home use, and it only takes three minutes per treatment area per day.
ALSO READ : The Top Beauty Buys of 2025 Vogue Editors Share Their Must-Have Picks (And Some Are Under $20)
It can be used on the face, neck, and body, including problem areas like jowls, crepey arms, or stubborn cellulite zones. And yes — the dramatic before-and-after photos speak for themselves.
“The Lyma Laser is the most effective skincare tool I know of for at-home use,” said renowned celebrity esthetician Joanna Czech, who uses it to prep clients ahead of red carpet events like the Met Gala.
Is It Worth the Price Tag?
The technology doesn’t come cheap. The Lyma Laser’s standard model — featuring a smaller treatment lens — costs upwards of $2,695. The newer Pro version is even pricier.
But according to its ever-growing list of devotees, the cost is justified by the transformational results, convenience, and longevity.
It’s a one-time investment, versus thousands of dollars on in-clinic treatments with multiple sessions and recovery time. Plus, it’s non-invasive, painless, and doesn’t require any maintenance other than regular use.

A Beauty Secret No Longer Hidden
With its surge in A-list endorsements and scientific backing, the Lyma Laser is becoming more than a trend — it’s a status symbol, much like a Chanel bag or La Mer cream, but with real, tangible benefits.
“This is the future of skincare,” one beauty editor remarked. “It’s no longer about layering dozens of serums. It’s about technology that works — fast.”
Whether or not Kate Moss has publicly confirmed her use, her presence at Lyma’s event has the beauty world buzzing.
If your skincare shelf is missing that one “magic bullet” product, you might just be a laser away from joining Hollywood’s most radiant.
Beauty & Lifestyle
The Top Beauty Buys of 2025 Vogue Editors Share Their Must-Have Picks (And Some Are Under $20
From cult-favorite Korean serums to luxe glosses and anti-frizz saviors, Vogue’s beauty team reveals the products that truly stood out this year—trusted, transformative, and ready to shine.

Picking this year’s top beauty products felt like choosing favorite children—impossible, but undeniably rewarding. As Vogue’s Beauty Editors reflect on 2024 and set sights on 2025, they spotlight the skin-care, hair-care, makeup, and wellness gems that made real impact—combining nostalgia, innovation, and sustainability.
Sometimes I feel bad asking my colleagues to name the best new beauty products. Choosing one can often feel like picking a favorite child,” admits a Vogue editor, and that honesty shines through every recommendation.
Below, explore the stellar picks that Vogue editors swore by this year—many of which are currently on sale during Amazon Prime Day 2025.
Best Skin-Care Products
- ($89)** — Used morning and night, this serum delivers clinically proven firmer, plumper skin within weeks, according to Jessica Diner, Vogue’s European beauty director.
- ($40)** — A luxe K‑beauty favorite that transforms into a delicate foam, praised by Kiana Murden for leaving skin soft and soothed.
- ($17)** — This propolis‑niacinamide blend became a breakout star, calming acne and brightening skin while retaining moisture.
- U Beauty The Return Eye Concentrate ($148) — Famed for firming and brightening under‑eye skin, this Japanese-inspired formula blends hyaluronic acid, peptides, beta-glucan, and marine extracts.
Top Makeup Picks
- ($26)** — Offers a fresh, dewy glow reminiscent of a healthy flush—ideal for building natural, adjustable color.
- ($48)** — Vogue editors call this cream contour stick a genius blend of sculpting and glow, performer and highlighter in one.
- ($26)** — A cult classic, delivering rich, natural lashes with every swipe.
Hair-Care & Styling Gems
- ($34)** — Adds a salon-grade shine and polish in minutes—editors call it “a quick fix for dull strands.”
- ($32)** — A powerhouse anti-frizz spray that works even in humidity, available in regular, extra strength, and curly variants.
Luxury Supplements & More
- Elysium Basis NAD⁺ Supplement ($60) — A science-backed formula designed to support cellular longevity—an emerging wellness favorite.
- Clarins Lip Comfort Oil ($30) — A rich, nourishing lip oil that delivers both color and hydration.
- Tronque Triple Active Body Milk ($120) — A luxe body lotion praised for firming and deeply moisturizing.
Editor Favorites: Real Reviews
- After a laser facial, Senior Beauty Editor Margaux Anbouba reached for Chanel’s N°1 de Chanel face cream, celebrating its powerful hydration and soothing properties.
- Wellness Editor Morgan Fargo fell hard for Allies of Skin Copper Tripeptide & Ectoin Repair Serum, which significantly reduced her dark spots and redness.
- Beauty Editor-at-Large Arden Fanning Andrews raves about Tatcha’s The Silk Sunscreen, calling it the go-to UV mineral protector with zero white residue and travel-friendly size.
Beauty & Lifestyle
What’s Really in Your Lipstick Shoppers Are Ditching Chemicals as $104 Billion Beauty Industry Embraces Clean Revolution
From botanical serums to biodegradable packaging, the beauty trends of 2025 reveal a seismic shift: consumers want nature, transparency—and they’re ready to pay for it.

As the U.S. beauty industry races toward a projected $104.7 billion in revenue by 2025, a powerful transformation is sweeping through the world of cosmetics, skincare, and personal care. Today’s consumers are no longer just asking what works—they’re demanding to know what’s in it, where it came from, and what it does to the planet.
At the heart of this movement is a growing preference for natural, organic, and clean beauty products. With 68% of consumers now specifically looking for “clean” labels and 59% actively influenced by natural or organic claims, brands that fail to evolve risk being left behind.
Clean beauty is no longer a niche,” says an industry analyst from the Environmental Working Group.
“It’s the baseline expectation for the modern consumer.
hemicals Out, Nature In: The Rise of Conscious Beauty
The average American woman uses around 9 personal care products daily, containing a staggering 126 unique ingredients, many of which are synthetic chemicals with unknown long-term effects. For one in four women, that number rises to 15+ products a day.
This growing ingredient overload is sparking serious questions among consumers, especially younger demographics. And the industry is listening.
In response:
- Legacy brands are reformulating products with plant-based ingredients.
- Indie brands are leading with vegan, cruelty-free, and non-toxic formulations.
- And new startups are leveraging biotechnology to create sustainable, skin-loving ingredients from algae, mushrooms, and even upcycled food waste.
According to Nosto’s 2025 consumer report, sustainability isn’t just a bonus anymore—55% of shoppers are now willing to pay more for products that are eco-friendly and ethical.
The Green Gold Rush: What’s Driving the Surge?
The global market value of natural and organic beauty is expected to explode to $59 billion by 2031, a figure that reflects not just demand but a major shift in consumer psychology.
Today’s beauty buyer is:
- Label-savvy, scanning for red-flag ingredients
- Planet-conscious, choosing products with minimal packaging or biodegradable materials
- Health-aware, avoiding endocrine disruptors and artificial fragrances
- Socially active, favoring brands with fair trade, transparency, and inclusivity
This new era is blurring the lines between cosmetics and wellness, with skincare formulas now boasting adaptogens, CBD, probiotics, and marine collagen.
Brands Leading the Charge
Some of the most buzzworthy transformations include:
- L’Oréal launching fully recyclable skincare lines with paper-based tubes
- Sephora expanding its “Clean at Sephora” category to include stricter ingredient vetting
- The Ordinary offering ingredient-by-ingredient transparency down to molecular concentration
- New brands like Ilia, Herbivore, and Youth To The People gaining cult status for clean beauty without compromise
We’re in the middle of a consumer-led revolution,” says a brand director at Ulta Beauty.
Our shelves are changing faster than ever—and it’s being driven by people who read the back of the bottle.
What’s Being Left Behind?
As natural beauty surges, several long-used elements are quickly becoming industry villains, including:
- Parabens
- Phthalates
- Sulfates
- Synthetic dyes and fragrances
- Microplastics
Retailers and manufacturers alike are phasing these out to meet growing demand and preempt future regulations.
The Future of Beauty: Transparent, Tech-Driven, and Nature-Focused
Looking ahead to 2026 and beyond, technology will play a larger role in clean beauty. Expect AI-powered skin analysis apps, personalized skincare routines built around DNA profiling, and blockchain-tracked ingredients for full supply chain transparency.
One thing is clear: beauty in 2025 is no longer just about appearance—it’s about awareness.
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