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This Summer’s Softest Nail Colors Are Quietly Dominating Instagram

From jelly pinks to milky whites, nail artists say this season is all about muted elegance and minimalist vibes.

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This summer’s go-to manicure look: soft milky hues and pastel jelly finishes that whisper elegance.

Summer 2025 has ushered in a fresh wave of tranquility in the beauty world—and nowhere is it more apparent than on our fingertips. According to top celebrity nail artists, this season’s biggest nail color trends are dialing down the drama and turning up the soft, clean aesthetic. Think jelly pinks, creamy whites, and pastel lilacs—all of which radiate understated luxury and self-care vibes.

New York-based nail artist Miss Pop explains, “Milky finishes are everywhere this year—whether it’s sheer pinks, natural neutrals, or even normally bold brights toned down with a jelly gloss.” These shades give nails a breathable, barely-there look that feels refreshingly sophisticated. It’s less about flash and more about polish—literally and figuratively.

The white polish renaissance is another major highlight. From Paris to New York Fashion Week, the color graced runways at Proenza Schouler, The Row, and Rick Owens, embodying what many now refer to as the ‘quiet luxury’ aesthetic. Nail expert and founder Jin Soon Choi describes the look as “effortless and elevated,” noting its versatility and clean finish. Whether you prefer a sheer veil or an opaque snow-white, there’s a perfect white for every skin tone.

To achieve the trend at home, Choi recommends Absolute White from her own line or experimenting with shimmery versions like Hermès’s Blanc Orage. For those craving subtle gloss, Olive and June’s HD is a crowd favorite that delivers just the right sheen. Meanwhile, fans of soft lilac and faded peach can reach for pastel tones that channel the joy of longer days and slower moments.

This minimalist nail wave ties perfectly into the broader summer beauty shift: lightweight foundations, no-makeup makeup, breezy fashion, and wellness-focused living. The modern woman is paring back not just her skincare routine but her color palette, creating room to breathe, reset, and feel polished without the pressure of perfection.

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Kate Moss joins elite list of 7 stars obsessed with this ‘miracle’ skincare laser: “Within a week, it transformed my skin…”

From Kate Moss to Martha Stewart, celebrities are swearing by the Lyma Laser, a revolutionary at-home device that promises red carpet-ready skin — and science is backing it.

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Kate Moss Joins Celebrity Fans of Lyma Laser: Skincare Tool Promises “Transformational” Results
Kate Moss joins celebrity fans of the Lyma Laser, a cold laser skincare device praised for delivering red carpet-ready skin with zero downtime.

London, July 15 – Supermodel and style icon Kate Moss is the latest A-lister to be linked with the Lyma Laser, a luxury at-home skincare device that’s making waves in the beauty industry. At a recent event in London hosted by Lyma founder Lucy Goff and plastic surgeon Dr. Graeme Glass, Moss appeared as the guest of honor — fueling speculation that she, too, is among the growing celebrity clientele obsessed with the game-changing tool.

And it’s not just hype.

According to Dr. Glass, who presented clinical findings at the event, the Lyma Laser “triggers an unprecedented cellular response” in the skin, helping it to rebuild collagen, reduce redness, smooth fine lines, and even combat pigmentation and cellulite — all without pain, downtime, or heat.

“It’s like having professional-grade skin rejuvenation in your palm,” one esthetician said after a recent demo.


A Skincare Revolution, Backed by Celebrities and Science

The Lyma Laser isn’t your average at-home tool. It uses cold laser technology, originally designed for medical healing, now repurposed for daily cosmetic use. This allows it to safely penetrate deep into the dermis, stimulating skin regeneration from within.

That promise has attracted some major names.

Kate Moss Joins Celebrity Fans of Lyma Laser: Skincare Tool Promises “Transformational” Results

“Within a week, this transformed my skin… It’s such a great product.”

Meanwhile, Kate Hudson, Rosie Huntington-Whiteley, and Kathy Hilton have all gone public with their Lyma loyalty. Hilton even revealed that her daughters — Paris and Nicky Hilton — were the ones who introduced her to it.

“We’re all obsessed,” Hilton admitted in a 2024 interview.

And then there’s Martha Stewart, who recently visited Lyma’s UK headquarters to try their newest innovation, the Lyma Laser Pro.

“Wow is all I can say!!!!!” she exclaimed on Instagram, praising its instant glow-up effect.


Only 3 Minutes a Day, Real Results in 30

What sets the Lyma Laser apart from dozens of home-use beauty gadgets flooding the market? According to the brand, it’s the world’s first clinic-grade laser approved for safe home use, and it only takes three minutes per treatment area per day.

ALSO READ : The Top Beauty Buys of 2025 Vogue Editors Share Their Must-Have Picks (And Some Are Under $20)


It can be used on the face, neck, and body, including problem areas like jowls, crepey arms, or stubborn cellulite zones. And yes — the dramatic before-and-after photos speak for themselves.

“The Lyma Laser is the most effective skincare tool I know of for at-home use,” said renowned celebrity esthetician Joanna Czech, who uses it to prep clients ahead of red carpet events like the Met Gala.


Is It Worth the Price Tag?

The technology doesn’t come cheap. The Lyma Laser’s standard model — featuring a smaller treatment lens — costs upwards of $2,695. The newer Pro version is even pricier.

But according to its ever-growing list of devotees, the cost is justified by the transformational results, convenience, and longevity.

It’s a one-time investment, versus thousands of dollars on in-clinic treatments with multiple sessions and recovery time. Plus, it’s non-invasive, painless, and doesn’t require any maintenance other than regular use.


Kate Moss Joins Celebrity Fans of Lyma Laser: Skincare Tool Promises “Transformational” Results


A Beauty Secret No Longer Hidden

With its surge in A-list endorsements and scientific backing, the Lyma Laser is becoming more than a trend — it’s a status symbol, much like a Chanel bag or La Mer cream, but with real, tangible benefits.

“This is the future of skincare,” one beauty editor remarked. “It’s no longer about layering dozens of serums. It’s about technology that works — fast.”

Whether or not Kate Moss has publicly confirmed her use, her presence at Lyma’s event has the beauty world buzzing.

If your skincare shelf is missing that one “magic bullet” product, you might just be a laser away from joining Hollywood’s most radiant.

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Beauty & Lifestyle

The Top Beauty Buys of 2025 Vogue Editors Share Their Must-Have Picks (And Some Are Under $20

From cult-favorite Korean serums to luxe glosses and anti-frizz saviors, Vogue’s beauty team reveals the products that truly stood out this year—trusted, transformative, and ready to shine.

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Vogue’s Top Rated Beauty Products of 2025: Editor Picks and Insider Favorites
From K‑beauty serums to cult mascara and anti‑frizz sprays, Vogue’s Beauty Team shares the best products that defined 2025 routines.

Picking this year’s top beauty products felt like choosing favorite children—impossible, but undeniably rewarding. As Vogue’s Beauty Editors reflect on 2024 and set sights on 2025, they spotlight the skin-care, hair-care, makeup, and wellness gems that made real impact—combining nostalgia, innovation, and sustainability.

Sometimes I feel bad asking my colleagues to name the best new beauty products. Choosing one can often feel like picking a favorite child,” admits a Vogue editor, and that honesty shines through every recommendation.

Below, explore the stellar picks that Vogue editors swore by this year—many of which are currently on sale during Amazon Prime Day 2025.

Best Skin-Care Products

  • ($89)** — Used morning and night, this serum delivers clinically proven firmer, plumper skin within weeks, according to Jessica Diner, Vogue’s European beauty director.
  • ($40)** — A luxe K‑beauty favorite that transforms into a delicate foam, praised by Kiana Murden for leaving skin soft and soothed.
  • ($17)** — This propolis‑niacinamide blend became a breakout star, calming acne and brightening skin while retaining moisture.
  • U Beauty The Return Eye Concentrate ($148) — Famed for firming and brightening under‑eye skin, this Japanese-inspired formula blends hyaluronic acid, peptides, beta-glucan, and marine extracts.

Top Makeup Picks

  • ($26)** — Offers a fresh, dewy glow reminiscent of a healthy flush—ideal for building natural, adjustable color.
  • ($48)** — Vogue editors call this cream contour stick a genius blend of sculpting and glow, performer and highlighter in one.
  • ($26)** — A cult classic, delivering rich, natural lashes with every swipe.

Hair-Care & Styling Gems

  • ($34)** — Adds a salon-grade shine and polish in minutes—editors call it “a quick fix for dull strands.”
  • ($32)** — A powerhouse anti-frizz spray that works even in humidity, available in regular, extra strength, and curly variants.

Luxury Supplements & More

  • Elysium Basis NAD⁺ Supplement ($60) — A science-backed formula designed to support cellular longevity—an emerging wellness favorite.
  • Clarins Lip Comfort Oil ($30) — A rich, nourishing lip oil that delivers both color and hydration.
  • Tronque Triple Active Body Milk ($120) — A luxe body lotion praised for firming and deeply moisturizing.

Editor Favorites: Real Reviews

  • After a laser facial, Senior Beauty Editor Margaux Anbouba reached for Chanel’s N°1 de Chanel face cream, celebrating its powerful hydration and soothing properties.
  • Wellness Editor Morgan Fargo fell hard for Allies of Skin Copper Tripeptide & Ectoin Repair Serum, which significantly reduced her dark spots and redness.
  • Beauty Editor-at-Large Arden Fanning Andrews raves about Tatcha’s The Silk Sunscreen, calling it the go-to UV mineral protector with zero white residue and travel-friendly size.
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Beauty & Lifestyle

What’s Really in Your Lipstick Shoppers Are Ditching Chemicals as $104 Billion Beauty Industry Embraces Clean Revolution

From botanical serums to biodegradable packaging, the beauty trends of 2025 reveal a seismic shift: consumers want nature, transparency—and they’re ready to pay for it.

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From lab-grown botanicals to biodegradable bottles—clean, conscious beauty is redefining the $104 billion industry in 2025.

As the U.S. beauty industry races toward a projected $104.7 billion in revenue by 2025, a powerful transformation is sweeping through the world of cosmetics, skincare, and personal care. Today’s consumers are no longer just asking what works—they’re demanding to know what’s in it, where it came from, and what it does to the planet.

At the heart of this movement is a growing preference for natural, organic, and clean beauty products. With 68% of consumers now specifically looking for “clean” labels and 59% actively influenced by natural or organic claims, brands that fail to evolve risk being left behind.

Clean beauty is no longer a niche,” says an industry analyst from the Environmental Working Group.
“It’s the baseline expectation for the modern consumer.

hemicals Out, Nature In: The Rise of Conscious Beauty

The average American woman uses around 9 personal care products daily, containing a staggering 126 unique ingredients, many of which are synthetic chemicals with unknown long-term effects. For one in four women, that number rises to 15+ products a day.

This growing ingredient overload is sparking serious questions among consumers, especially younger demographics. And the industry is listening.

In response:

  • Legacy brands are reformulating products with plant-based ingredients.
  • Indie brands are leading with vegan, cruelty-free, and non-toxic formulations.
  • And new startups are leveraging biotechnology to create sustainable, skin-loving ingredients from algae, mushrooms, and even upcycled food waste.

According to Nosto’s 2025 consumer report, sustainability isn’t just a bonus anymore—55% of shoppers are now willing to pay more for products that are eco-friendly and ethical.

The Green Gold Rush: What’s Driving the Surge?

The global market value of natural and organic beauty is expected to explode to $59 billion by 2031, a figure that reflects not just demand but a major shift in consumer psychology.

Today’s beauty buyer is:

  • Label-savvy, scanning for red-flag ingredients
  • Planet-conscious, choosing products with minimal packaging or biodegradable materials
  • Health-aware, avoiding endocrine disruptors and artificial fragrances
  • Socially active, favoring brands with fair trade, transparency, and inclusivity

This new era is blurring the lines between cosmetics and wellness, with skincare formulas now boasting adaptogens, CBD, probiotics, and marine collagen.

Brands Leading the Charge

Some of the most buzzworthy transformations include:

  • L’Oréal launching fully recyclable skincare lines with paper-based tubes
  • Sephora expanding its “Clean at Sephora” category to include stricter ingredient vetting
  • The Ordinary offering ingredient-by-ingredient transparency down to molecular concentration
  • New brands like Ilia, Herbivore, and Youth To The People gaining cult status for clean beauty without compromise

We’re in the middle of a consumer-led revolution,” says a brand director at Ulta Beauty.
Our shelves are changing faster than ever—and it’s being driven by people who read the back of the bottle.

What’s Being Left Behind?

As natural beauty surges, several long-used elements are quickly becoming industry villains, including:

  • Parabens
  • Phthalates
  • Sulfates
  • Synthetic dyes and fragrances
  • Microplastics

Retailers and manufacturers alike are phasing these out to meet growing demand and preempt future regulations.

The Future of Beauty: Transparent, Tech-Driven, and Nature-Focused

Looking ahead to 2026 and beyond, technology will play a larger role in clean beauty. Expect AI-powered skin analysis apps, personalized skincare routines built around DNA profiling, and blockchain-tracked ingredients for full supply chain transparency.

One thing is clear: beauty in 2025 is no longer just about appearance—it’s about awareness.

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