EuroItalia Expands Spanish Presence with Major Perfume Partnership

In a move set to shake up the luxury fragrance market in Spain and Andorra, Perfumes y Diseño (PyD) has announced a strategic partnership with EuroItalia, one of the most powerful names in the international perfume industry. The collaboration will see PyD offering support services for the distribution of several iconic brands across both the selective and niche fragrance channels.

Under this new agreement, PyD will oversee the distribution of world-renowned brands including Versace, Moschino, Michael Kors, and Dsquared2 in the premium retail segment. The niche channel will benefit from exclusive names like Atelier Versace, Atkinsons, and Brunello Cucinelli—all under the EuroItalia portfolio.

This alliance is not their first dance. PyD has already been successfully handling EuroItalia’s operations in Portugal via its subsidiary Aromas Internacionais. This latest expansion deepens their collaboration and brings EuroItalia’s exceptional fragrance lines to even more consumers.

Pedro Trolez Cortina, CEO of PyD, expressed his enthusiasm, stating, “We are happy to start a new and fruitful stage with EuroItalia. We are proud to market these iconic perfumery brands, which have undoubtedly left and will continue to leave their mark on consumers.”

Claudio Tenan, Export Director at EuroItalia, echoed the sentiment. “We are excited about our new venture in the Spanish market which marks a different business model with a direct involvement of EuroItalia supported by PyD services. We are convinced the new model will deliver a strong support to our Spanish retailers for the benefit of our brands’ performance in Spain.”

This partnership signals a new era of luxury fragrance distribution in Southern Europe, blending EuroItalia’s legacy of luxury with PyD’s market expertise. With fragrance giants joining forces, Spanish and Andorran consumers can expect increased access to high-end perfumes and a more refined shopping experience.