It’s official—Hecuba is back. And she’s not alone.

After last year’s wild frenzy that had Aussies lining up for hours and scalpers listing garden gnomes for thousands online, Bunnings Warehouse is reviving its magical Hammerbarn moment with a fresh wave of Bluey merchandise. Launching on Wednesday, July 29, this collaboration between BBC Studios, Ludo Studio, and Bunnings is returning with more characters, homeware, and yes—those iconic gnomes that fans just can’t get enough of.

If you missed the madness last year, don’t make the same mistake again. Because this time, the gnome family is expanding, and collectors already have their eyes on the prize.

“Bluey and Bunnings couldn’t stay apart – the duo just works!”

Justine Mills, General Manager of Marketing at Bunnings (LinkedIn), couldn’t be more thrilled. “It’s clear how much fans connect with the show given how quickly last year’s Bluey gnomes flew off the shelves,” she said. “We know they will be eager to build on their collections.”

Last year, it was just a few character statues and gnome-inspired memorabilia. This year? It’s a full-blown Hammerbarn experience. Think exclusive homewares, interactive DIY zones for kids, and a new range of decor items turning homes into Bluey’s world.

Who’s Back, and Who’s New?

The original favorites—Hecuba, Tony, Jeremy, and the calm and collected Meditation Gnome—are making their grand return. But this time, they’ve brought friends. Meet Gerald, Bride Gnome, and Groom Gnome, retailing at $22.50 each. These limited-edition collectibles are expected to sell out as quickly as last year’s “husbands” (a nod to a Bluey episode that left fans in splits).

In that now-iconic scene, the Heeler family visits a Bunnings-like store named Hammerbarn and ends up with gnome “husbands” while shopping for a pizza oven. That quirky, chaotic energy is exactly what fans will relive when they visit their local Bunnings this week.

Glow Up Your Bluey Bedroom

Beyond the garden ornaments, Bunnings is also dropping a kids’ homeware collection inspired by the show. If you’ve ever wanted a Bluey and Bingo-themed bedroom, now’s your chance.

The new collection includes:

• Watermelon and Kiwi rugs (RRP $39)
• Decorative paper lanterns (RRP $25)
• Glow-in-the-dark wall stickers (RRP $15)

Justine Mills says this extension into home decor was a natural step. “Following the success of the Hammerbarn experience last year, we’re thrilled to be working with BBC Studios (Wikipedia) and Ludo Studio (Wikipedia) again to bring another slice of Bluey’s world into homes across Australia.”

Merch, Memories, and Madness

The new merch drop doesn’t stop at decor and figurines. Bunnings is leaning fully into Hammerbarn nostalgia with a whole range of novelty items under $10:

• Hammerbarn-branded socks
• Character keyrings
• Tote bags
• Bucket hats (yes, really)

All this adds up to an immersive experience that blurs the lines between reality and animation. From themed aisles to interactive crafts, kids can keep themselves busy while parents stroll the aisles reliving the hilarity of the “Hammerbarn” episode.

Limited Stock, Limitless Hype

If you’ve got your heart set on grabbing one of the gnomes, act fast. These collectibles are strictly while stocks last. And if last year is anything to go by, things will disappear in minutes.

In 2024, people were reselling Bluey gnomes online for outrageous prices. One eBay listing had a set of four gnomes, two plush toys, and a tote bag for a jaw-dropping $2,500. That’s not a typo—it’s what demand looked like.

So whether you’re a Bluey superfan, a gnome enthusiast, or just looking for a quirky home upgrade, Bunnings is where you’ll want to be on July 29.

Why This Collab Works

Bluey has become a cultural force. Since its debut in 2018, the show has resonated with audiences of all ages. Featuring the everyday life of the Heeler family, the series combines humor, emotional depth, and uniquely Australian quirks that hit home with viewers around the globe. With Bluey winning awards and topping streaming charts, its partnership with Bunnings—Australia’s favorite hardware store—is marketing gold.

The brand synergy is uncanny: Bluey represents family, fun, and imagination, while Bunnings stands for DIY, community, and childhood memories. Bringing these worlds together not only stirs nostalgia but creates real-life experiences that extend beyond the screen.

Final Word

Whether you’re hunting down Hecuba, building a gnome village, or revamping your kid’s bedroom into a Bluey-themed paradise, Bunnings’ Bluey merch drop is more than a product launch—it’s a nationwide event.

So mark the date, rally the family, and don’t forget your tote bag. Because if the past is anything to go by, these gnomes won’t be hanging around for long.

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