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Swag or Surprise Justin Bieber’s Mysterious New Album Drops Friday With Gunna Sexyy Red, and Cash Cobain — But That’s Not All

After a four-year hiatus, Justin Bieber is back with his seventh studio album — and it’s shaping up to be his most experimental yet. Billboard teases, Iceland jam sessions spark rumors, and A-list collabs confirm a bold return.

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Justin Bieber to Release Surprise Album “Swag” Featuring Gunna, Sexyy Red, Cash Cobain on July 11
Justin Bieber in Iceland, surrounded by icy mountains and mystery — gearing up to release his long-awaited seventh album this Friday, possibly titled “Swag”.

Justin Bieber is staging a thunderous comeback — and he’s doing it in true Bieber fashion: quietly, mysteriously, and with maximum swagger.

Multiple sources have confirmed to The Hollywood Reporter that the global pop icon is set to release his seventh studio album this Friday, July 11, under Def Jam Recordings. The project — Bieber’s first since 2021’s chart-topping Justice — has been shrouded in secrecy, though now the pieces are coming together.


And it might just be titled Swag — at least that’s what fans suspect, after a viral billboard in Iceland featuring Bieber and the single word “Swag” caught fire on social media this week. A matching billboard went up in Los Angeles’ Sunset Blvd., fueling speculation and setting the stage for what could be Bieber’s boldest creative reinvention yet.

From Iceland to Instagram: The Making of a Comeback

According to sources close to the project, Bieber flew to Iceland in April 2024 for a private creative retreat to finish the album — jamming with collaborators, experimenting with sounds, and, as one insider put it, “vibing out in the Nordic peace.”

Back in Los Angeles, Bieber hosted frequent jam sessions at his home with some of music’s most influential rising stars, including:

  • Tay James – Bieber’s longtime DJ
  • Carter Lang – Known for work with SZA
  • Eddie Benjamin Australian musician and close collaborator
  • Sekou – Buzzed-about U.K. singer-songwriter
  • Dylan Wiggins – Producer behind Kali Uchis’ “I Wish You Roses” and The Weeknd’s “Die For You”

Confirmed Collaborations: A Genre-Crossing Lineup

While the final tracklist remains under wraps, Bieber has reportedly tapped an eclectic mix of artists who signal a bold sonic shift:

  • Gunna
  • Sexyy Red
  • Cash Cobain

Bieber has been shouting out these artists on his social media in recent months, stoking anticipation and fan theories about the musical direction of the album.

New Music, New Life: What’s Changed Since Justice?

A lot, actually.

Since Justice dropped in 2021, Bieber’s personal and professional life has undergone significant transformations:

  • He and Hailey Bieber welcomed their first child in 2024, marking a new chapter in their relationship.
  • In 2023, Bieber split with longtime manager Scooter Braun — a seismic move in the music industry. The two were reportedly tangled in financial disputes following the cancellation of Bieber’s Justice tour, which left him $20 million in debt to AEG. Braun ultimately covered the debt through a loan.
  • Braun, once a powerhouse CEO of Hybe America, recently stepped down from the role. He was also a seed investor in Hailey Bieber’s Rhode Beauty, which was just sold to e.l.f. Beauty for a staggering $1 billion.

Let’s not forget the $200 million deal Bieber made with Hipgnosis Songs (now Recognition Music) for his song catalog — believed to be the largest music catalog sale ever for an artist under 30.

What to Expect from Bieber 2.0

While the album title remains speculative, clues point to an edgier, looser, and more collaborative Bieber — one unshackled from the past.

Recent Instagram posts, including a studio screenshot of ProTools mixes, hint at the album being deep into post-production weeks ago. Sources say many of the tracks are “past tracking phase,” indicating a fully finished body of work ready for global ears.

Though his camp is staying quiet — with neither Bieber’s reps nor Def Jam commenting publicly — the silence only adds to the mystique.

The Bigger Picture: More Than Just Music?

Industry insiders suspect this album might also be tied to visual content, merch drops, or even a mini-documentary. Bieber and Braun were once partners in a film production company, and with Bieber’s track record of creative multi-platform rollouts, fans might want to keep an eye on streaming platforms too.

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Olivia Rodrigo Leaves Her Idol ‘Mind Blown’ With Stunning A Cappella Christmas Cover

Teaming up with Jacob Collier, Olivia Rodrigo delivers a pitch-perfect ‘I’ll Be Home for Christmas’ that earns praise from Sheryl Crow

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Olivia Rodrigo and Jacob Collier perform a stunning a cappella version of “I’ll Be Home for Christmas”
Olivia Rodrigo and Jacob Collier perform a stunning a cappella version of “I’ll Be Home for Christmas”

Olivia Rodrigo just delivered an early holiday gift that instantly melted the internet — and left one of her biggest idols completely stunned.

On Monday, December 8, acclaimed musician Jacob Collier shared a video featuring himself and the Gen Z pop superstar performing an a cappella cover of “I’ll Be Home for Christmas.” The stripped-down rendition, rich with layered harmonies and emotional warmth, quickly became a fan favorite — and even earned a jaw-dropping reaction from Sheryl Crow.

“Ok MIND BLOWN,” Crow wrote in the comments, summing up what thousands of listeners were thinking.

Olivia Rodrigo and Jacob Collier perform a stunning a cappella version of “I’ll Be Home for Christmas”


A Simple Start, A Breathtaking Finish

The video begins casually, with Olivia Rodrigo flashing a heart with her hands and asking, “Hi, Jacob! How’s this?” What follows is anything but casual.

Rodrigo launches into a soft, crystal-clear vocal take on the classic holiday song — originally made famous by Bing Crosby in the 1940s. One by one, Jacob Collier layers in intricate backing harmonies, creating a rich, almost orchestral soundscape without a single instrument.

“I’ll be home for Christmas / You can plan on me,” the pair sing in perfect sync. “Please have snow and mistletoe / And presents under the tree.”

Sharing the clip, Collier wrote, “I’ll Be Home For Christmas with my dear friend @oliviarodrigo 🎄,” keeping the caption as understated as the performance was powerful.

A Classic Song, A Modern Revival

Though “I’ll Be Home for Christmas” dates back more than 80 years, the song has enjoyed a resurgence in recent years, even peaking at No. 50 on the Billboard Hot 100 in 2021. Rodrigo and Collier’s version feels both timeless and modern — respectful of the original while infused with their distinct musical identities.

Fans praised Rodrigo’s control and emotional restraint, while Collier’s signature harmonic genius elevated the performance into something almost sacred.

Sheryl Crow’s Full-Circle Moment

The most notable reaction came from Sheryl Crow, a longtime inspiration for Rodrigo. The admiration between the two artists has been mutual and well-documented.

The pair first crossed paths at Billboard’s Women in Music Awards in 2022, where Crow presented Rodrigo with Woman of the Year. During her acceptance speech, Rodrigo gushed,
“Sheryl, I am such a massive fan of you and your songwriting… It really means the world.”

Olivia Rodrigo and Jacob Collier perform a stunning a cappella version of “I’ll Be Home for Christmas”


In 2023, Rodrigo returned the favor by helping induct Crow into the Rock & Roll Hall of Fame. Reflecting on that moment, Rodrigo told Billboard,
“It was an honor to join Sheryl on stage. She’s equally as kind as she is talented.”

Crow, for her part, has been equally generous with praise. Speaking on The Tonight Show, she called Rodrigo “the real deal,” adding,
“She’s a great songwriter. She seems kinda unaffected by all of it.”

A Holiday Moment Fans Won’t Forget

For Rodrigo, who first rose to fame on High School Musical: The Musical: The Series before becoming one of pop’s most defining voices, the performance marks another reminder of her versatility — not just as a hitmaker, but as a vocalist deeply rooted in melody and storytelling.

For fans, the collaboration is more than just a Christmas cover. It’s a meeting of generations, talent, and influence — and a reminder that sometimes, the most powerful performances need nothing more than voices and heart.

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Justin Bieber Revisits the Bowling Alley From His ‘Baby’ Era 15 Years Later — A Full-Circle Moment Fans Didn’t Expect

The pop star returns to the iconic filming location of his breakout hit ‘Baby,’ reliving memories from the start of his global superstardom

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Justin Bieber Revisits the Bowling Alley From His ‘Baby’ Era 15 Years Later — A Full-Circle Moment Fans Didn’t Expect
Justin Bieber revisits the bowling alley where he filmed ‘Baby,’ 15 years after his breakout hit

Justin Bieber recently took fans on a nostalgic journey back to where it all began. On Thursday, December 11, the global pop icon shared an Instagram Reel revealing that he revisited the bowling alley where he filmed the music video for his career-defining hit “Baby” — a full 15 years after the song changed his life forever.

“Went to where I shot my music video for baby. This is what happened,” Bieber captioned the post, instantly sending longtime fans into an emotional spiral. The Reel shows Bieber casually walking through the bowling alley, singing Baby a cappella while friends beatbox beside him — recreating the magic that once introduced him to the world as a teenage sensation.

A Casual Look, A Powerful Memory

Now 31, Bieber appeared relaxed and reflective in the video, wearing an oversized gray T-shirt, baggy embellished shorts, a silver chain, and a beanie. The vibe was far from the polished pop-star image of his early years — instead, it felt intimate, spontaneous, and deeply personal.

Justin Bieber Revisits the Bowling Alley From His ‘Baby’ Era 15 Years Later — A Full-Circle Moment Fans Didn’t Expect


Friends and collaborators including Eddie Benjamin, Oranj Goodman, Gabriel Jacoby, and Kyle Massey accompanied him. In one moment that delighted fans, a friend even stepped in to perform Ludacris’ famous verse: “When I was 13, I had my first love…”

‘Baby’: The Song That Changed Everything

Released in 2010, “Baby” was the lead single from Justin Bieber’s debut studio album My World 2.0. The track quickly became a global phenomenon, peaking at No. 1 on the U.S. Billboard 200 and turning Bieber into one of the most recognizable faces in pop culture.

The music video was filmed at Universal CityWalk and Lucky Strike Lanes in Los Angeles, locations that became instantly iconic for an entire generation of fans who grew up watching Bieber’s rise.

Inspired by Michael Jackson

Back in 2010, Ludacris compared the Baby video to a modern-day version of Michael Jackson’s “The Way You Make Me Feel” during an interview with MTV News — a comparison that underscored how massive Bieber’s breakout moment truly was.

At the time, Bieber explained that the song and video centered around teenage heartbreak and persistence.

“It starts off, I really like this girl, but we didn’t get along,” Bieber said then. “I want her back, and I’m chasing her around. She’s playing hard to get, but I’m persistent.”

Ludacris Knew It Was a Hit

Ludacris, now 48, recalled having to creatively frame his verse to fit a teen love story.

“I knew it was a hit as soon as I heard it,” he said. “I just had to figure out how I could get on a record with a 15-year-old.”

He famously added, “Mark my word, that’s going to be one of the biggest songs of 2010.”
History proved him right.

Justin Bieber Revisits the Bowling Alley From His ‘Baby’ Era 15 Years Later — A Full-Circle Moment Fans Didn’t Expect


Jasmine Villegas Looks Back

Jasmine Villegas, who played Bieber’s love interest in the Baby music video, later reflected on the experience in a PEOPLE interview.

“I was around 16 or 17,” she said. “I knew he was on YouTube, but I didn’t realize what it would become. I didn’t put two and two together at first.”

From Teen Idol to Global Icon

Bieber’s quiet return to the bowling alley wasn’t just about revisiting a set — it symbolized how far he’s come. From a YouTube discovery to a chart-topping artist who has navigated fame, controversy, marriage, health struggles, and reinvention, Justin Bieber’s journey has been anything but ordinary.

Fifteen years later, Baby still echoes — not just as a song, but as the starting line of one of pop music’s most defining careers.

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Euphoria Season 3 First Photos Drop After Four-Year Wait — Zendaya, Sydney Sweeney and Jacob Elordi Return Older and Darker

HBO unveils new Season 3 images as Euphoria jumps five years ahead, revealing adult lives, broken ties, and shocking futures

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Zendaya, Sydney Sweeney and Jacob Elordi return in HBO’s Euphoria Season 3 after a five-year time jump
Zendaya, Sydney Sweeney and Jacob Elordi return in HBO’s Euphoria Season 3 after a five-year time jump

After nearly four years of silence, HBO’s Euphoria is finally back in focus. On Friday, the network released the first official photos from Euphoria Season 3, giving fans their first glimpse at where the beloved — and deeply troubled — characters have landed after a dramatic five-year time jump.

The images confirm what creator Sam Levinson has been hinting at for months: Euphoria is no longer a high school story. The former teens are now adults, navigating careers, relationships, addiction, ambition, and consequences that didn’t fit inside lockers and classrooms.

Zendaya’s Rue Enters a New, Dangerous Phase

At the center of the series remains Zendaya, returning as Rue Bennett. In the newly released photos, Rue appears isolated and solemn — sitting alone in a church in one image, and riding in a truck in another.

Zendaya, Sydney Sweeney and Jacob Elordi return in HBO’s Euphoria Season 3 after a five-year time jump


Across the first two seasons, Rue’s struggle with substance abuse — fueled by grief over her father’s death — defined the emotional core of Euphoria. Season 3 takes that struggle even further.

According to Sam Levinson, Rue is now “south of the border in Mexico,” deeply in debt to drug dealer Laurie, played by Martha Kelly. The new season will follow Rue as she searches for “very innovative ways” to survive and pay off what she owes — a storyline that suggests the show is entering its darkest territory yet.

Nate and Cassie’s Shocking Future

One of the biggest reveals from Levinson confirms a jaw-dropping arc: Nate Jacobs (Jacob Elordi) and Cassie Howard (Sydney Sweeney) are now living together in the suburbs — and they’re engaged.

In the Season 3 photos, Nate is seen in a suburban kitchen making hamburgers, a quiet image that contrasts sharply with his violent and manipulative past. Cassie, meanwhile, stands outside a house as an ice cream cone melts in her hand — a visual metaphor for her unraveling emotional state.

Levinson revealed that Cassie is now addicted to social media and obsessed with the illusion of success surrounding her former classmates. He also confirmed that Nate and Cassie will get married before the end of the season, a development that is already dividing fans online.

Jules, Maddy and Lexi Find New Worlds

Jules Vaughn, played by Hunter Schafer, is now attending art school. A new image shows her working in an art studio, with Levinson describing her as “nervous” about her future as a painter.

Maddy Perez (Alexa Demie) has moved to Hollywood, working at a talent agency while juggling undisclosed “side hustles.” In one of the most striking photos, Maddy appears fully glam on a film set — a far cry from her high school chaos.

Interestingly, Maddy appears alongside Lexi Howard (Maude Apatow) in multiple images. Lexi is now working as an assistant to a showrunner, played by Sharon Stone, and is seen wearing a “crew” pass on what looks like a large-scale production set, complete with gladiator costumes in the background.

Zendaya, Sydney Sweeney and Jacob Elordi return in HBO’s Euphoria Season 3 after a five-year time jump


The Losses Still Linger

Season 3 also carries the weight of real-life and fictional loss.

At the end of Season 2, Fezco (Angus Cloud) watched helplessly as his younger brother Ashtray (Javon Walton) was killed during a SWAT raid. Tragically, Angus Cloud himself died of an accidental overdose in 2023, and his absence looms large over the new season.

Not all characters are returning. Barbie Ferreira, who played Kat Hernandez, previously exited the show, citing creative differences and a lack of direction for her character. Storm Reid, who portrayed Rue’s sister Gia, will also not return for Season 3.

A Grown-Up Euphoria

Speaking earlier this month at an HBO presentation, Sam Levinson explained why the five-year leap felt necessary.

“It felt natural,” he said. “It allows the characters to not only leave high school behind, but college as well.”

The new photos hint at adulthood without spoiling key plot points — solitude, ambition, domesticity, and identity all quietly woven into the visuals.

If Seasons 1 and 2 were about chaos in youth, Euphoria Season 3 looks poised to explore something more unsettling: what happens when trauma grows up with you.

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