Entertainment
Sarajevo Film Festival Unveils Prix Cineplexx Award to Boost Theatrical Distribution
The new initiative aims to help standout festival films reach wider audiences, offering added support for theatrical releases across the region and beyond.
At a time when streaming platforms continue to dominate the entertainment landscape, the Sarajevo Film Festival is making a bold statement in favor of the traditional moviegoing experience.
The renowned European film festival has announced the launch of the Prix Cineplexx, a brand-new audience-voted award aimed at supporting theatrical film releases. More than just another festival trophy, the prize comes with a substantial financial incentive worth €20,000 (approximately $22,855), dedicated to helping the winning film secure a stronger theatrical distribution campaign.
The initiative highlights a growing concern within the global film industry: ensuring that audiences continue to experience films on the big screen despite the rapid rise of digital viewing habits.
A Prize Designed for More Than Prestige
Unlike many festival awards that primarily focus on recognition, the Prix Cineplexx has a practical mission.
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The winning film will receive funding specifically intended to boost its theatrical marketing efforts, helping distributors attract audiences and maximize the film’s reach in cinemas. Organizers hope the award will encourage filmmakers and distributors to continue prioritizing theatrical releases rather than bypassing cinemas altogether.
The decision reflects a broader conversation taking place across the entertainment industry as festivals, filmmakers, and exhibitors work to preserve the communal experience of watching movies in theaters.
Why Theatrical Releases Still Matter
For decades, film festivals have served as crucial launchpads for independent and international cinema. Many acclaimed titles first found audiences through festival screenings before expanding into wider theatrical runs.
The Sarajevo Film Festival believes that the cinema experience remains an essential part of film culture. Watching a movie in a packed theater offers a unique sense of connection that streaming at home often cannot replicate.
By tying the new award directly to theatrical distribution, the festival is effectively investing in the future visibility of independent filmmaking.
Cineplexx Steps Into the Spotlight
The award is being introduced in partnership with Cineplexx, one of Central and Southeastern Europe’s leading cinema operators.
The collaboration underscores a shared commitment between exhibitors and festival organizers to strengthen cinema attendance and support films that deserve a broader theatrical audience.
As audience behavior continues to evolve, cinema chains and film festivals increasingly find themselves working together to create new opportunities for filmmakers and distributors.

An Audience Voice in the Decision
One of the most distinctive aspects of the Prix Cineplexx is that the winner will be selected by festival audiences rather than industry juries.
That approach gives moviegoers a direct role in determining which film receives support for its theatrical release. In an era when audience engagement is more valuable than ever, the festival appears eager to place viewers at the center of the conversation.
The audience-voted format could also provide an early indicator of a film’s commercial appeal beyond the festival circuit.
A Strong Signal From Sarajevo
Over the years, the Sarajevo Film Festival has grown into one of Europe’s most respected cultural events, attracting filmmakers, producers, and industry leaders from around the world.
The introduction of the Prix Cineplexx reinforces the festival’s commitment to innovation while addressing one of the industry’s most pressing challenges: ensuring that quality films continue to find audiences in theaters.
As streaming services reshape viewing habits and distribution models evolve, initiatives like this demonstrate that many within the film community still see enormous value in the theatrical experience.
Whether the new award becomes a model for other international festivals remains to be seen. But for now, Sarajevo has sent a clear message—cinemas still matter, and supporting theatrical releases remains a cause worth investing in.
Entertainment
Taylor Swift won Video of the Year at the 2026 VMAs. So how did Madonna leave with seven trophies?
Swift claimed the night’s top video prize, while Madonna led all winners at the Snoop Dogg-hosted ceremony in Los Angeles.
The biggest prize went to Taylor Swift, but the biggest haul belonged to Madonna. At the 2026 MTV Video Music Awards, Swift won Video of the Year for “The Fate of Ophelia,” while Madonna finished the night with seven awards.
The ceremony took place on Sunday, September 27, at the Peacock Theater in Los Angeles, with Snoop Dogg as host. Madonna collected three of her awards during the televised show: Artist of the Year, Best Dance for “Confessions II – The Film,” and Best Collaboration for “Bring Your Love” with Sabrina Carpenter.
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Swift took the top video prize
Swift’s Video of the Year win was only part of her night. She also won Best Direction for “Opalite” and received the inaugural Artist Director Honors, recognising her work behind the camera. The honours added another chapter to a VMA career that has increasingly celebrated her as both a performer and a director.

Madonna’s wins reached across performance and filmmaking. Alongside her three televised awards, “Confessions II – The Film” won Best Cinematography, Best Choreography and Best Long Form Video. Her album Confessions II took Best Album, bringing her total to seven. She also returned to the VMA stage as a performer for the first time in 23 years.
There were other names to celebrate. BTS won Song of the Year for “Swim,” Best K-Pop for “SWIM” and Best Group. Sienna Spiro was named Best New Artist, while LISA won Best Pop for “Dream” featuring Kentaro Sakaguchi.
For Swift, it was a night crowned by the award every Video of the Year nominee wanted. For Madonna, it was a sweeping return to the VMA spotlight: seven trophies and a performance that brought her back to the show’s stage after more than two decades.
Entertainment
Chuck Lorre’s Award Night Began With Charity and Ended in Political Debate
Recognized for supporting meals for people facing serious illness, he used his speech to address Trump and the Democrats.
Chuck Lorre was meant to be accepting an award for his philanthropy. He used the microphone for something considerably less conventional: a speech that took swipes at Donald Trump, Melania Trump, the political left and Robert F. Kennedy Jr..
The television producer spoke on Saturday, September 26, at Project Angel Food’s Angel Awards in Los Angeles. His daughter, director Nikki Lorre, presented him with the Founders Angel Award, the organisation’s highest honour and one it has given only once before in its 37-year history.
Lorre began by acknowledging the pressure on a comedy writer to get laughs. Then he turned to politics. He said he wanted a government more concerned with people’s health and welfare, before launching into a profane joke about President Trump. He also made a harsh personal remark about the first lady, contrasting her with Michelle Obama. The comments were part of Lorre’s routine, rather than claims established by the event.
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His criticism did not stop with Republicans
Lorre urged the Democratic National Committee to move away from what he called “far-left woke culture” and seek a “common sense middle ground” with working-class voters. He quickly turned that point into another joke, this time targeting Kennedy over vaccination. His remarks moved between political argument and punchline, with little interest in the polite script of an awards acceptance speech.

The setting gave the speech another dimension. Project Angel Food prepares and delivers medically tailored meals for people facing serious illnesses in Los Angeles County. Lorre’s family foundation helped make its expanded kitchen and campus possible; according to the organisation, the project increased its annual meal-production capacity from 1.5 million to more than 4.5 million. The gala raised more than $1 million, according to the event coverage.
Lorre may have delivered the night’s most provocative lines, but the award recognised work with a practical effect: helping the charity put more meals in the hands of people who need them.
Entertainment
‘Avatar’ Overtaken: ‘Avengers: Endgame’ Is Back on Top
Marvel’s return to the big screen reshapes the race for the highest-grossing film of all time.
Seven years after its original release, Avengers: Endgame has unfinished business at the box office.
The Marvel Studios blockbuster has overtaken James Cameron’s Avatar to become the highest-grossing film worldwide once again. According to The Walt Disney Company’s October 4 announcement, Endgame now holds an estimated $2.9255 billion, narrowly ahead of Avatar’s $2.9237 billion. That puts just $1.8 million between two of cinema’s biggest hits.
The lead is small. The comeback, however, is substantial: a film released in 2019 has drawn enough fresh ticket sales to rewrite the all-time chart.
The ‘Encore’ release that tipped the balance
The latest theatrical run, titled Avengers Endgame: Encore, has earned $126 million worldwide, according to TheWrap. That includes $36.2 million in North America and $89.8 million from international markets—the extra business that pushed the film back into first place.
Audiences also had a reason to return beyond revisiting a familiar blockbuster. TheWrap reports that the reissue features a modified ending and three new scenes during and after the credits, connected to Avengers: Doomsday. The release therefore serves two purposes: bringing an established favourite back to cinemas and giving viewers a bridge to the next Avengers story.
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A rivalry with a history of reversals
This is another change of leadership in a box office contest that has lasted for years.
Endgame first displaced Avatar in 2019. Cameron’s science-fiction epic regained the crown following its Chinese re-release in 2021. Now, another theatrical return has swung the result in Marvel’s favour. Re-releases have become a decisive part of the competition, extending both films’ earning lives well beyond their original runs.

The distinction matters: this is the record for worldwide theatrical revenue without adjustment for inflation, including re-release earnings. It measures money collected rather than the number of tickets sold.
Why ‘Endgame’ matters to ‘Doomsday’
The timing gives Marvel’s comeback an added significance. Avengers: Doomsday is scheduled to reach cinemas on December 18, 2026, and Disney has positioned Endgame as an important foundation for that next chapter.
Explaining the connection, Anthony Russo said: “You really need to pick the story up from where you left it in Endgame.”
That makes this return more than a victory lap. A film remembered for closing a major chapter of Marvel’s story is now helping introduce the next one—and, along the way, has taken back Hollywood’s most closely watched box office title.
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