Business
Amazon Says Sports Advertising Dream Gets Bigger in New Year as CES Opens the Stadium Doors
Riding Black Friday momentum and historic streaming numbers from Thursday Night Football and the NBA Cup, the company aims to reshape how brands meet fans on every screen
Las Vegas may be hosting the annual CES spectacle this week, but another show is unfolding far from the gadget booths. has signaled that it is ready to power up its sports advertising business with the confidence of a team coming off a championship run. The technology titan, encouraged by a successful Black Friday campaign and record-shattering audiences for Thursday Night Football , wants to carve out an even larger slice of the sports ad pie, including the surging NBA Cup viewership that surprised even hardened media planners.
At the start of every new year, companies traditionally arrive at CES with product roadmaps. This season Amazon has arrived with a different map—one drawn in jersey fabric and advertising ink. The effort is being championed by Amazon’s advertising division led by executives such as Andy Jassy and the broader strategy inspired years ago under founder Jeff Bezos , whose vision of Prime Video becoming a digital stadium once felt like science fiction. Bezos’ philosophy, often shared on Jeff Bezos official , emphasized that audiences follow convenience, and convenience eventually follows revenue.
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The numbers tell the story better than any neon slide. Industry researchers working with Nielsen s reported that Amazon’s football streams reached heights previously reserved for broadcast networks. The NBA Cup games distributed through Prime Video o drew younger demographics, while the NFL contests featuring stars like quarterback Patrick Mahomes and companies such as Mahomes sponsor State Farm illustrated how brands can live inside the game rather than merely interrupt it.
During CES kickoff panels, NFL leadership including commissioner Roger Goodellacknowledged that partnerships with Amazon are reshaping the league’s Thursday Night Football and NBA Cup ecosystems. Goodell’s remarks on NFL official suggested that digital platforms are no longer side dishes but main courses. NBA chief Adam Silver speaking through NBA official , offered similar praise, noting that the NBA Cup experiment benefited from Amazon’s targeting muscle and airport-to-couch accessibility.
Amazon’s ambition is not limited to American leagues. The company has quietly courted organizations such as FIFA and cricket bodies including the BCCI, whose updates are followed on BCCI official. Analysts at Reuters believe Amazon wants to become the global locker room where brands from Brazil, India, and Europe buy digital signage measured in emotion rather than inches.
What Amazon is selling to advertisers is context. Traditional television inserted commercials between plays; Amazon inserts brands between heartbeats. Viewers watching Thursday Night Football saw interactive segments sponsored by companies like PepsiCo and apparel partner Nike., whose campaigns on Nike official turned into second screens for shopping. The idea is simple: don’t fight the game, join the game.

Experts caution that joining the game requires discipline. Media scholar Scott Galloway from NYU Sternargued that Amazon must avoid becoming too loud inside the living room. Late-night comedians like Jon Stewartand Seth Meyers would likely agree; Stewart’s comments on The Daily Show official have often defended viewers from fatigue created by over-managed spectacles.
Still, Amazon smells opportunity the way coaches smell rain before kickoff. The company’s viewership around the NBA Cup and Thursday Night Football proved that fans tolerate advertising when it feels helpful. Corporate partners such as Chevron and India’s Reliance Industries were thanked for supporting arts and technology, illustrating that sports advertising business eventually blends politics, entertainment, and corporate streaming influence.
The timing is intentional. CES opens the year when budgets are decided. Amazon hopes that advertisers arriving in Las Vegas will leave convinced that Amazon Is Ready to Power Up Its Sports Advertising Business and Amazon Is Ready to CES opens the stadium doors for dreams. The company wants to become the platform where a noticeably altered landscape meets noticeably sharper targeting.
Public relations officers who once printed banners are now printing algorithms. Amazon’s CES presentations described how machine learning can predict which fan in which city might buy which sneaker after watching Lionel Messi highlights shared on FIFA official . The ambition is to turn every sports advertising business into a single piece, not two tukdo me lag raha hai puzzle.
For this newsroom at Daily Global Diary, the development feels like another midpoint in a long match between broadcast tradition and streaming future. Stewart and Meyers will keep joking; Amazon will keep counting. The only captured thing should be details—and Amazon promises to bring them measured in a human heartbeat.
Business
Peacock’s Loss Widens to $552 Million Even as Subscribers Surge to 44 Million ‘Streaming Is a Long Game’
As Comcast posts its latest quarterly numbers, Peacock’s growing audience highlights the costly trade-off behind streaming expansion.
When subscriber numbers climb but losses deepen, the streaming business rarely offers simple answers. That tension was on full display this week as Peacock, the streaming platform owned by Comcast, reported a $552 million loss for the latest quarter—despite growing its subscriber base to 44 million users.
The figures were released as part of Comcast’s fourth-quarter earnings report, offering a clear snapshot of where the company’s streaming ambitions currently stand: expanding reach aggressively while absorbing heavy short-term financial pressure.
At first glance, the numbers look contradictory. How can a platform add millions of subscribers and still lose more than half a billion dollars in a single quarter? But for industry insiders, the answer is familiar—and expected.
Subscriber Growth Brings Momentum, Not Immediate Profits
Peacock has steadily increased its presence in an increasingly crowded streaming market dominated by Netflix, Disney+, and Amazon Prime Video. The service crossed the 44 million subscriber mark, fueled by exclusive sports coverage, popular NBCUniversal content, and aggressive bundling strategies.
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Much of that growth has been driven by live sports—particularly the NFL, Premier League, and Olympics-related content—along with recognizable franchises from NBCUniversal, including hit TV series and blockbuster films.
However, subscriber growth does not instantly translate into profitability. Content production costs, sports licensing fees, marketing expenses, and platform technology investments continue to weigh heavily on Peacock’s balance sheet.
Comcast Leadership Defends the Strategy
Despite the loss, Comcast’s top leadership struck a measured tone. Brian Roberts, Chairman and CEO of Comcast (Wikipedia), emphasized that streaming profitability is a long-term objective, not an overnight outcome.
Executives echoed that sentiment during the earnings call, framing Peacock as a strategic asset rather than a short-term profit center. Michael Cavanagh, Comcast’s President (Wikipedia), pointed out that subscriber engagement and brand relevance remain the company’s immediate priorities.
The message from the top was clear: growth first, profits later.
Why the Losses Are Still Growing
Peacock’s widening losses are tied to several structural realities of the streaming economy:
- Rising content costs, especially for exclusive sports rights
- Heavy marketing spend to attract and retain subscribers
- Continued technology and infrastructure investment
- Competitive pricing to prevent subscriber churn
Unlike traditional cable models, streaming platforms often operate at a loss for years before stabilizing. Industry analysts frequently cite Netflix’s early years, when the company burned cash aggressively to build global scale before turning profitable.

Streaming Wars Force Tough Choices
The broader context matters. The so-called “streaming wars” have entered a new phase, where growth is harder, customer acquisition costs are higher, and competition is intense.
While some platforms are scaling back spending, Comcast appears committed to keeping Peacock competitive—even if it means enduring near-term losses. That approach reflects a belief that long-term survival depends on owning a direct relationship with viewers rather than relying solely on legacy cable revenues.
Comcast’s Broader Financial Picture
Importantly, Peacock’s losses did not derail Comcast’s overall financial stability. The company continues to generate strong cash flow from its cable, broadband, and theme park businesses, giving it the flexibility to support Peacock’s expansion.
Analysts note that Comcast’s diversified revenue streams allow it to absorb streaming losses more comfortably than standalone streaming companies that lack legacy cash generators.
What Comes Next for Peacock
Looking ahead, Peacock’s path to sustainability likely depends on a combination of higher advertising revenue, pricing adjustments, and tighter content spending discipline. Executives have hinted that as the platform matures, cost controls will gradually improve margins.
For now, the focus remains on scale, relevance, and retention—three metrics Wall Street increasingly values alongside raw profit numbers.
As streaming economics continue to evolve, Peacock’s latest results underline a familiar truth in media: building the future is expensive, especially when the competition is global and relentless.
Business
What’s Still Open on Christmas Eve 2025? The Stores, Restaurants and Major Chains Americans Are Rushing To
From last-minute groceries to fast food fixes and gift shopping, here’s who’s open on December 24 — and who’s closing early
Christmas Eve has quietly become one of America’s busiest shopping and dining days. As millions prepare for December 25 celebrations, another holiday ritual unfolds — the last-minute dash for groceries, gifts, prescriptions, or a quick bite before stores shutter early.
In 2025, most major retailers, grocery chains, and restaurants are open on Christmas Eve, though many are operating on reduced or special hours. Planning ahead matters, especially as closing times vary widely by location.
Here’s a clear, category-by-category breakdown of what’s open on December 24, 2025, across the U.S.
Grocery Stores Open on Christmas Eve 2025
If you’re missing ingredients for dinner or dessert, these grocery chains are welcoming customers — but not all day.
- Aldi — Open, most locations closing around 4 p.m.
- Food Lion — Open until 7 p.m.; pharmacies from 9 a.m. to 3 p.m.
- Stop & Shop — Open until 6 p.m.
- Trader Joe’s — Open, closing at 5 p.m.
- Wegmans — Closing at 6 p.m.
- Whole Foods — Regular opening, closing at 7 p.m.
Tip: Many stores stop restocking shelves hours before closing — earlier visits are safer.
Drugstores Open on Christmas Eve
Pharmacies remain essential stops for holiday travelers and families.
- CVS Pharmacy — Open, though hours vary by location
- Walgreens — Open; pharmacy hours may differ from retail hours
Fast-Food Chains & Restaurants Open on Christmas Eve
Hungry during the holiday scramble? You have options.
- Applebee’s — Select locations open
- Chick‑fil‑A — Open Christmas Eve (closed Dec 25)
- Burger King — Open at most locations
- Dunkin’ — Open, hours vary
- IHOP — Open
- McDonald’s — Open, location-based hours
- Taco Bell — Open
- Starbucks — Many stores open, reduced hours
Domino’s stores are not required to open — customers should check local listings.

Mail, USPS, UPS: Are Deliveries Running?
Yes — with exceptions.
- United States Postal Service locations are open
- Mail delivery runs except Priority Mail Express
- Blue collection boxes will be picked up December 24
- UPS will deliver packages, though pickup schedules vary
Last-Minute Gift Shopping: Retailers Open on Christmas Eve
Most major retailers are open — but many close early.
- Best Buy — 8 a.m. to 7 p.m.
- Costco — Open
- Dollar General — Many open until 10 p.m.
- Home Depot — Closing at 5 p.m.
- HomeGoods, Marshalls, T.J. Maxx, Sierra — 7 a.m. to 6 p.m.
- IKEA — Closing early (varies by location)
- JCPenney — Opens 9 a.m., closing varies
- Kohl’s — 7 a.m. to 7 p.m.
- Macy’s — 8 a.m. to 7 p.m.
- Michaels — 7 a.m. to 6 p.m.
- Petco — Most close at 7 p.m.
- Target — 7 a.m. to 8 p.m.
- Walmart — 6 a.m. to 6 p.m.
Is the Stock Market Open on Christmas Eve?
Yes — but only for a short session.
U.S. stock markets are open on December 24, closing early at 1 p.m. ET, instead of the usual 4 p.m.
The Bottom Line
Christmas Eve 2025 remains one of the most active retail days of the year — but timing is everything. Many stores close earlier than usual, and some services scale back well before evening.
If you’re heading out on December 24, check local hours first, plan efficiently, and don’t wait until nightfall — the doors may already be locked.
For more Update- DAILY GLOBAL DIARY
Business
Netflix Chiefs Walk the Warner Bros. Lot… A Power Move After Paramount Skydance’s Bid Is Rejected
As Warner Bros. Discovery shuts the door on Paramount Skydance, David Zaslav rolls out the red carpet for Netflix’s Ted Sarandos and Greg Peters
In Hollywood, timing is rarely accidental — and neither are photo ops.
On the very same day that Warner Bros. Discovery’s board officially rejected Paramount Skydance’s hostile bid, WBD CEO David Zaslav made a conspicuously public statement about where his company’s future may be headed.
Zaslav welcomed Netflix co-CEOs Ted Sarandos and Greg Peters to the iconic Warner Bros. Studio lot in Burbank — a visit documented through a series of carefully released images that quickly caught the industry’s attention.
The message was subtle in tone but loud in implication.
A Walk Through Hollywood History
Photos released by WBD on Wednesday show Zaslav strolling alongside Sarandos and Peters across the legendary studio grounds, including a stop in front of the instantly recognizable Warner Bros. Water Tower — a symbol of nearly a century of film and television history.
Officially, the visit was described as a meeting between Netflix leadership and executives at the studio. Unofficially, it read as a public endorsement of Netflix’s vision — and perhaps, its wallet.
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Just weeks earlier, on December 5, Netflix had its $82.7 billion bid for WBD’s streaming and studios division accepted. That division includes crown-jewel assets such as Warner Bros. Pictures, HBO, HBO Max, and DC Studios.
Why the Paramount Skydance Bid Fell Flat
Earlier that same day, WBD’s board formally rejected the hostile takeover attempt from Paramount Global and Skydance Media — a move that insiders say reflected both strategic concerns and cultural misalignment.
While Paramount Skydance’s offer aimed to consolidate legacy media power, Netflix’s proposal centers squarely on streaming dominance, global scale, and technology-driven growth — areas where the streamer has already proven its reach.
By opening the gates of the Warner Bros. lot to Netflix’s top brass, Zaslav appeared to signal not just preference, but confidence in where the deal is heading.
A Not-So-Quiet Signal to Hollywood
Hollywood executives are well aware that studio tours are rarely casual affairs. Allowing Sarandos and Peters to be photographed on the lot — especially amid active acquisition talks — sends a clear signal to investors, talent, and competitors alike.

It suggests continuity rather than disruption. Legacy rather than liquidation.
Netflix, long viewed as the industry disruptor, has increasingly positioned itself as a studio caretaker, not just a streaming platform. The Warner Bros. assets would give Netflix unprecedented access to intellectual property, prestige brands, and theatrical infrastructure.
For Zaslav, the optics matter. In an industry still grappling with streaming losses, debt pressure, and shifting audience habits, stability — or at least the appearance of it — can be as valuable as the deal itself.
What Happens Next
While regulatory approvals and shareholder reactions still loom, the visit underscores a reality that few in Hollywood now ignore: the battle for the future of legacy studios is being fought not behind closed doors, but in plain sight.
And sometimes, a walk past a water tower says more than a press release ever could.
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