Burger King is brewing something big—and it’s not another burger. In a move that’s sparking conversation across the fast-food industry, the global chain has quietly launched a new lineup of iced beverages that’s already raising eyebrows and tastebuds.

As confirmed by Newsweek on Friday, Burger King has officially rolled out four Iced Coffee Cold Foam options—Vanilla, Mocha, Plain, and Black—alongside two Real Juice Lemonades that promise to redefine how we sip during summer.

“The new Strawberry Lemonade is made with real fruit juice for a delicious and refreshing beverage,” a Burger King spokesperson shared. “Mango Peach Lemonade is a vibrant blend of lemonade with real peach and mango juice.”

But why is Burger King diving headfirst into the beverage wars now?

According to Kevin Thompson, CEO of 9i Capital Group and host of the 9innings podcast, “Burger King launched these new drinks to gain a portion of the market share that has exploded over the past few years. They want to target those incremental Starbucks, Dutch Brothers, and McDonald’s beverage drinkers.”

The move is part of a strategic menu refresh that follows the recent debut of the BBQ Brisket Whopper—Burger King’s first product created through its “Whopper by You” platform. That burger, featuring slow-cooked brisket, crispy onions, American cheese, barbecue sauce, and a flame-grilled patty, created a buzz for its customization and bold flavor.

Now, the spotlight turns to beverages, where the company is clearly aiming for a slice of the premium cold drink market.

What’s New in the Drink Menu?

Burger King’s latest drink additions include:

• Vanilla Cold Foam Iced Coffee
• Mocha Cold Foam Iced Coffee
• Black Cold Foam Iced Coffee
• Plain Cold Foam Iced Coffee (limited to select locations)
• Strawberry Lemonade (made with real fruit juice)
• Mango Peach Lemonade (a tropical fusion of mango, peach, and lemonade)

Prices start at $2.49 for small, $2.79 for medium, and $3.29 for large. The drinks are now available at participating U.S. outlets.

Why It Matters

According to Alex Beene, a financial literacy instructor at the University of Tennessee at Martin, the timing is no coincidence.

“Burger King is the latest to offer new menu options in the form of coffee cold foams and lemonades in the hopes of luring back customers,” said Beene. “Over the last two years, inflationary pressures have weighed heavily on consumers… the result has been declining revenues for many fast-food chains.”

With many Americans opting to eat at home to save costs, fast-food brands like Burger King must innovate or risk being forgotten.

Fast-Food’s New Battlefield: Beverages

What used to be the land of burgers and fries has now become a warzone for cold brews, foam-topped coffees, and fruit-forward refreshers. Major players like Starbucks and McDonald’s have invested heavily in drinks to expand profit margins—and Burger King wants in.

And with these new launches, it might just be working.

“Like other restaurants, Burger King is introducing new items in an attempt to draw in customers who haven’t frequented their locations as much as prices increased,” Beene added.

What’s Next?

The new drinks signal more than just flavor—they mark a shift in Burger King’s identity. By prioritizing customizable, premium beverages, the brand could be hinting at a larger strategy to reposition itself alongside fast-casual rivals.

Whether this push will translate into meaningful sales remains to be seen, but one thing is clear—Burger King isn’t just flame-grilling anymore. It’s frothing, blending, and pouring its way into a new era.
For a brand once known only for burgers, Burger King is clearly thirsting for more.
Whether it satisfies America’s caffeine cravings or not—this bold flavor pivot is worth a sip.
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