Skin-loving formulas, personalisation and social media hype are transforming how the US leads the global fragrance industry.
From clean serums to indie makeup lines, discover how Maker’s Row helps brands craft quality products with trusted American manufacturers.
From clean ingredients to inclusive shades and sustainable packaging, here’s your expert guide to what’s shaping the cosmetic scene in the US this year.
From viral TikTok tutorials to drugstore aisles, affordable beauty dupes are redefining what luxury means for a new generation.
French-girl glamour, Beyoncé’s luxe haircare, and Iskra Lawrence’s body care empire are about to hit beauty shelves nationwide in a big way
From hybrid skincare foundations to influencer-driven tutorials, today’s beauty world is built on search engines, viral videos, and real-time consumer demands
From Y2K turquoise lids to glossy lips and popsicle blush, here’s exactly what everyone will be wearing (and loving) this summer
From hype to hard value, global beauty brands must win back skeptical consumers and recalibrate for a new era of slower but smarter expansion
Despite rising costs and import headaches, Korean skincare brands are confident US fans can’t get enough of glass skin and snail mucin
From viral TikTok makeup revivals to game-changing sustainable skincare, here’s what the beauty insiders can’t stop using this year
