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This Skincare Secret is the Real Glow Getter Dermatologists Swear By

From dull skin to dark spots, here’s everything you need to know about using vitamin C the right way—and why it’s the gold standard for your morning routine

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A few drops of vitamin C serum each morning can brighten, protect, and transform your skin with long-term benefits.

If you’ve ever wondered how celebrities and skincare experts manage to keep their skin glowing, even-toned, and youthful through the years, the answer might just be vitamin C. Not just a trendy ingredient, this powerful antioxidant has been hailed by dermatologists worldwide as a holy grail for skin brightening, firming, and anti-aging.

“Vitamin C is perhaps the most potent topical antioxidant we have,” says Dr. Joshua Zeichner, a renowned New York City-based dermatologist. “It helps neutralize free radical damage, fights UV exposure, and evens skin tone by reducing dark spots and pigmentation.” In short, it’s the kind of multitasking superhero every skincare routine needs.

But don’t just slather any product and expect magic. Experts say how you use vitamin C matters just as much as what you use.

Start with the right concentration
Beginners should ease in with a 10% concentration and gradually build up to 15% or 20% depending on skin tolerance, recommends Dr. Patricia Wexler. Those with oily or normal skin may benefit most from L-ascorbic acid, the purest and most effective form. On the other hand, magnesium ascorbyl phosphate, a gentler variant, works wonders for dry or sensitive skin.

Know your pH
Absorption is everything, and vitamin C serums work best when formulated at the right pH. For normal skin, look for a pH around 3.5. Sensitive skin? Aim for products with a pH between 5 and 6 to reduce irritation while still reaping the glow-boosting benefits.

Serums are the sweet spot
While vitamin C is found in toners, creams, and even masks, serums remain the most effective delivery format. They are designed to penetrate the skin deeply and deliver high concentrations. Look for vitamin C serums enriched with vitamin E and ferulic acid—two ingredients that stabilize and amplify its antioxidant power.

Slow and steady wins the glow
Like most things in skincare, patience pays. Experts suggest starting with application three times a week, slowly building up to daily use. Results don’t appear overnight—it can take several weeks to notice visibly smoother, brighter skin. But stick with it, and your skin will thank you.

Morning is magic hour
Want to maximize its benefits? Use vitamin C in the morning, under your SPF. While vitamin C itself doesn’t increase sun sensitivity, it enhances your sunscreen’s effectiveness and provides an extra layer of protection against pollution and UV-induced skin aging. Think of it as your daily skin insurance.

Store it right or lose the benefits
Vitamin C is notoriously unstable, especially in water-based formulations. Always choose products stored in dark, airtight packaging and keep them in a cool place. If the serum darkens or smells off, it’s oxidized—and no longer effective.

Where to apply and how
Apply your vitamin C serum all over the face, not just on spots. Extend it down your neck and chest—areas often forgotten but equally prone to aging. “Your face, neck and chest are one cosmetic unit,” reminds Dr. Shereene Idriss, NYC-based dermatologist and founder of Dr. Idriss Skincare.

What not to mix
While vitamin C is a team player, be cautious about layering it with benzoyl peroxide or strong retinoids. These combos can destabilize the formula or irritate your skin. Experts advise using vitamin C in the morning and retinol at night for optimal results.

Fuel it from within
Topical application isn’t the only way to boost your glow. Add citrus fruits, bell peppers, and berries to your diet for an internal vitamin C hit that supports collagen production and skin elasticity.

Top Dermatologist-Recommended Serums to Try

Dr Dennis Gross 15% Vitamin C Firm & Bright Serum – ₹8,400

Sunday Riley C.E.O. Brightening Serum – ₹8,200

Clinique Even Better Clinical™ Dark Spot Clearing Serum – ₹8,500

TIRTIR Pure Vitamin C24 Serum – ₹2,000

Elizabeth Arden Vitamin C Ceramide Capsules – ₹4,700

So, is daily use okay? Absolutely. Once your skin adjusts, vitamin C can be used daily or even twice daily for maximum radiance—just make sure to pair it with SPF in the morning.

In a world full of 12-step routines and overnight miracle claims, vitamin C stands the test of time. It’s not about hype—it’s about science-backed results. Add it to your skincare lineup and say hello to healthy, glowing skin—day after day.

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Beauty

Frasers Sets Sights on Revolution Beauty as Cosmetic Drama Heats Up

Frasers Group is reportedly eyeing a potential takeover of Revolution Beauty, igniting fresh tensions with Boohoo as a bidding war brews in the beauty industry

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Frasers Group eyes Revolution Beauty as boardroom rivalries reignite in the UK’s cosmetic sector.

The UK beauty scene might soon witness a corporate makeover of its own. According to reports by Sky News, retail giant Frasers Group has approached Revolution Beauty about a possible acquisition—just weeks after the embattled beauty brand officially put itself up for sale. While no formal bids have been confirmed yet, the move has already begun stirring deep-seated rivalries, particularly with Boohoo/Debenhams Group, a key stakeholder in Revolution Beauty.

Although Frasers has yet to publicly announce its intentions, insiders speculate that the interest is genuine and strategic. A takeover of Revolution Beauty could significantly expand Frasers’ footprint in the lucrative beauty and skincare market. But this isn’t just about business—it’s about history. Tensions between Frasers and Boohoo have flared before, most notably when Boohoo swooped in to acquire Debenhams, a prize that Frasers’ majority owner Mike Ashley had long chased.

This time, the tables may be turning. Frasers now boasts stronger financial flexibility and has proven it can throw heavyweight punches in boardroom battles. However, Frasers isn’t known for overpaying, and if another bidder is willing to go deeper, it could still lose out—especially if Boohoo decides to step into the ring, which it hasn’t publicly done so far.

The drama is intensified by a web of boardroom connections. Revolution Beauty’s recently appointed chairman, Iain McDonald, also holds a director role at Boohoo, creating a complex triangle of affiliations and interests. This raises eyebrows as to how impartial or competitive the sale process can truly be, especially considering Boohoo already owns a significant minority stake in Revolution.

Frasers, interestingly, also owns a sizeable chunk of Boohoo/Debenhams and has previously blocked the company’s efforts to rebrand itself from Boohoo Group to Debenhams Group. The result? A legal name that remains “Boohoo Group,” even though its ticker now reads “DEBS.” These subtle power plays are a testament to the ongoing cold war between the two retail behemoths.

As for Revolution Beauty, the company has had a bumpy ride since its stock market debut nearly four years ago at £1.70 per share. Today, those same shares trade for just over 7p, giving the firm a modest market cap of around £23 million. This massive fall from grace is attributed to a slew of issues—most notably, accounting probes and underwhelming sales performance. Despite a brief return to profitability last year, its latest report in May revealed steeper-than-expected sales declines.

Still, Revolution remains a recognizable name among budget-conscious beauty enthusiasts. Its fate now lies in the hands of suitors and stakeholders, with the potential for a very public bidding war thanks to its listed status.

What’s clear is this: Frasers Group’s interest has cracked open a fresh chapter in British retail warfare, one that pits power, strategy, and old grudges against each other in the world of lip gloss and balance sheets. Whether Frasers, Boohoo, or a surprise third-party emerges victorious, this takeover saga could redefine the future of affordable beauty in the UK.

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Luxury is Having a Baby Boomer Moment and Brands Can’t Afford to Ignore It

With $140 trillion in household wealth and rising digital fluency, baby boomers are redefining what luxury means in 2025—from fine craftsmanship to immersive wellness experiences

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Affluent baby boomers are redefining luxury with a focus on wellness, craftsmanship, and immersive experiences over flashy trends.

In a market obsessed with Gen Z trends and influencer culture, baby boomers are making the most unexpected comeback of the decade—and they’re doing it with power, poise, and premium taste. While younger generations tighten budgets, boomers aged 61 to 79 are reclaiming their throne in the luxury world, and brands are racing to meet their elevated expectations.

According to multiple industry insights, including recent trend reports from Vogue Business and InsightTrendsWorld, this demographic now controls over half of U.S. household wealth—$140 trillion to be exact. That’s not just financial influence—it’s a seismic shift in consumer power. And as the “Silver Luxury Renaissance” unfolds, everything from marketing playbooks to retail experiences is being rewritten.

Unlike younger consumers drawn to viral drops and fast fashion fads, boomers are driven by timeless quality, emotional nostalgia, and personalized service. They’re loyal to legacy labels like Chanel, Dior, and Armani—not for the hype, but for the heritage. “We’re not out of touch,” says 62-year-old New York entrepreneur Cherie Corso. “We’re just over the fluff.” She buys directly from TikTok Shop, reads reviews religiously, and forwards ingredient lists to friends. This isn’t your grandma’s cold cream generation anymore.

Luxury brands that previously chased short-term relevance are now pivoting to deeper connections and richer narratives. Clienteling—the art of personalized customer service—is back in vogue. VIP in-store experiences, private consultations, and tailored communications are becoming essentials rather than extras. And while boomers still prefer brick-and-mortar shopping, they’re also showing surprising digital savviness, with TikTok usage among this age group growing by 128% and Instagram by 19% in just the last year.

But perhaps the most defining trait of today’s boomer buyer is their shift from material ownership to experiential affluence. They aren’t hoarding handbags—they’re investing in wellness retreats, heritage travel, and luxury healthcare. This “Luxury for Longevity” movement prioritizes holistic well-being over conspicuous consumption. Think premium aging services, personalized wellness regimes, and first-class global travel. It’s not about showing off, it’s about showing up for life—well-lived and well-loved.

“Experiential luxury is no longer an add-on, it’s the new baseline,” explains a senior strategist at a leading luxury hospitality group. Boomers want more than exclusivity—they want meaning. Whether it’s rediscovering Khmer cuisine through chefs like Nak or embracing traditional Sichuan flavors curated by Chef Eric Sifu, the appetite for cultural authenticity is growing fast. Just like The Yellow Diary is exploring new sonic landscapes in indie music, boomers are exploring their next chapters through immersive experiences.

For brands, the takeaway is clear: ignore the silver generation at your peril. This isn’t about pandering—it’s about pivoting. Luxury marketing must evolve from superficial trends to soul-stirring storytelling. The future belongs to those who can blend tradition with innovation, digital fluency with tactile service, and exclusivity with emotional connection.

In 2025 and beyond, luxury is not a product. It’s a promise. And boomers are holding the receipt.

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Top 5 Anti-Aging Foods That Restore Your Skin’s Glow After 50

Unlock radiant, youthful skin with these anti-aging foods that nourish from within

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A vibrant assortment of anti-aging superfoods including avocados, blueberries, salmon, sweet potatoes, and nuts.

Aging gracefully is not just about skincare routines; it’s also about what you put on your plate. Incorporating certain nutrient-rich foods into your daily diet can significantly enhance your skin’s health, elasticity, and glow, making you look and feel younger, even beyond your 50s. Here are five superfoods renowned for their anti-aging properties:

1. Avocados


Avocados are packed with healthy monounsaturated fats and antioxidants like vitamins E and C, which are essential for skin health. These nutrients help to moisturize the skin, reduce inflammation, and protect against oxidative damage, leading to a more supple and youthful complexion.

2. Blueberries



Rich in antioxidants such as anthocyanins, blueberries combat free radicals that cause skin aging. Regular consumption can help reduce wrinkles, improve skin texture, and protect against sun damage, keeping your skin vibrant and youthful.

3. Fatty Fish (e.g., Salmon)



Fatty fish like salmon are excellent sources of omega-3 fatty acids, which are crucial for maintaining skin elasticity and hydration. These healthy fats help to reduce inflammation, minimize acne, and protect the skin from harmful UV rays.

4. Sweet Potatoes


Sweet potatoes are high in beta-carotene, an antioxidant that the body converts into vitamin A. Vitamin A is vital for skin cell regeneration and maintaining skin elasticity, leading to smoother and more youthful-looking skin.

5. Nuts (e.g., Almonds and Walnuts)



Nuts are rich in vitamin E, healthy fats, and antioxidants that support skin repair and protect against environmental damage. Regular intake can help retain skin moisture, reduce inflammation, and combat oxidative stress, contributing to a healthier complexion.

Incorporating these superfoods into your daily diet can provide your skin with the essential nutrients it needs to stay healthy and youthful. Remember, true beauty starts from within, and nourishing your body with the right foods is a powerful step towards achieving radiant skin at any age.

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