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Martha Stewart joins Swansea City FC ownership, partners with Snoop Dogg and Luka Modric in surprise football move

US lifestyle icon becomes latest celebrity investor in Welsh club as American influence in British football continues to grow

Published

1 month ago

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Martha Stewart joins Swansea City FC ownership, partners with Snoop Dogg and Luka Modric in surprise football move
Martha Stewart joins Swansea City FC as a minority owner, alongside Snoop Dogg and Luka Modric

In a move that has caught both football fans and pop-culture watchers by surprise, American lifestyle entrepreneur Martha Stewart has become the latest celebrity to invest in Swansea City FC.

Stewart has taken a minority ownership stake in the Welsh club, which currently competes in the Championship — the second tier of England’s football pyramid. She joins an eclectic ownership group that already includes rapper Snoop Dogg and Croatian football icon Luka Modric.

The announcement was confirmed via a statement on Swansea City’s official website by club owners Brett Cravatt and Jason Cohen, though the size of Stewart’s investment has not been disclosed.

Martha Stewart joins Swansea City FC ownership, partners with Snoop Dogg and Luka Modric in surprise football move


Why celebrities are eyeing British football

Stewart’s entry into club ownership highlights a growing trend: the increasing influence of American investors in British football, particularly outside the Premier League. Championship and lower-league clubs are increasingly seen as offering a mix of heritage, community loyalty, and long-term financial upside.

This wave of celebrity-backed investment is not limited to Swansea. Former NFL superstar Tom Brady is a minority owner at Birmingham City FC, while Wrexham AFC has become a global phenomenon following its takeover by Hollywood stars Ryan Reynolds and Rob McElhenney.

Wrexham’s fairytale rise — powered by heavy investment and global exposure — has even inspired a Disney-backed documentary series charting the club’s journey. The Guardian recently revealed that Wrexham also received an £18 million local council grant to help fund a new stadium stand.

Martha Stewart’s growing ties to football and pop culture

Stewart was present in the stands last week as Swansea staged a dramatic 2–1 comeback win over Wrexham, further cementing her enthusiasm for the club. In their statement, Cravatt and Cohen said witnessing the match in person had “only increased her excitement and anticipation for being part of Swansea City.”

Globally known as one of America’s most influential entrepreneurs, Stewart is often described as the first self-made female billionaire in the US, having built a vast empire spanning publishing, retail, television, and home lifestyle. According to her official website, she has authored 99 books, a figure that underscores the scale of her brand.

Despite a well-documented legal setback in 2004 — when she served five months in prison following convictions related to ImClone Systems stock trading — Stewart has remained culturally relevant and commercially powerful.

In recent years, she has also forged a widely admired friendship with Snoop Dogg, with the duo even appearing together at the 2024 Paris Olympics, a partnership that now extends into football ownership.

What this means for Swansea City

While the celebrity involvement adds global visibility, club owners were keen to manage expectations on the footballing front. Cravatt and Cohen stressed that Stewart’s arrival would not immediately translate into heavy spending in the January transfer window.

“We do not expect the January window to be a particularly busy one for Swansea City,” the owners said, pointing instead to new head coach Vítor Matos and his reputation for developing young talent.

They also noted that the presence of high-profile minority owners like Snoop Dogg and Modric has already delivered “increased exposure and increased visibility” for the club worldwide — benefits that Stewart’s global brand is expected to amplify further.

Martha Stewart joins Swansea City FC ownership, partners with Snoop Dogg and Luka Modric in surprise football move

A club with American roots and big ambitions

Swansea City has been under American ownership since 2016, though Cravatt and Cohen assumed full control only last year. The club is also reportedly exploring the purchase of its council-owned stadium, a move that could further stabilise its long-term future.

For now, Stewart’s investment appears symbolic rather than transformational — but symbolism matters in modern football. As celebrity ownership reshapes the game’s commercial landscape, Swansea City finds itself at the intersection of sport, entertainment, and global branding.

And in an era where football clubs double as cultural platforms, Martha Stewart’s arrival may prove to be about far more than just money.

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Sports

Caleb Williams Impresses, but the Bears’ Late-Game Decisions Raise Eyebrows

One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next

Published

5 days ago

on

January 30, 2026

By

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years

For one breathtaking moment, football stopped making sense.

With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.

Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.

And that’s when the question arrived, loud and unavoidable:

Why not go for two?

The dream-big argument

If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.

Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.

Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.

But football decisions aren’t made in the clouds. They’re made in film rooms.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


Why Chicago didn’t gamble

Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.

Because miracles don’t stack.

Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.

After the game, Johnson explained it plainly.

“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”

There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.

So Chicago chose survival over glory.

How it unraveled anyway

The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.

And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.

Legendary moments — frozen in time — attached to losses.

So… was it the wrong call?

Emotionally? Maybe.

Strategically? Probably not.

Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.

That doesn’t make it satisfying. It just makes it honest.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


What this moment really means for Chicago

The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.

You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.

Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.

Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”

It will be remembered as the beginning.

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Sports

A Strong Night for Caleb Williams Ends With Doubts About the Bears’ Late Decisions

One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next

Published

1 week ago

on

January 27, 2026

By

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years

For one breathtaking moment, football stopped making sense.

With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.

Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.

And that’s when the question arrived, loud and unavoidable:

Why not go for two?

The dream-big argument

If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.

Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.

Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.

But football decisions aren’t made in the clouds. They’re made in film rooms.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


Why Chicago didn’t gamble

Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.

Because miracles don’t stack.

Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.

After the game, Johnson explained it plainly.

“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”

There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.

So Chicago chose survival over glory.

How it unraveled anyway

The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.

And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.

Legendary moments — frozen in time — attached to losses.

So… was it the wrong call?

Emotionally? Maybe.

Strategically? Probably not.

Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.

That doesn’t make it satisfying. It just makes it honest.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


What this moment really means for Chicago

The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.

You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.

Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.

Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”

It will be remembered as the beginning.

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Sports

Caleb Williams Did His Part But Did the Bears Overthink the Finish

One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next

Published

2 weeks ago

on

January 21, 2026

By

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years

For one breathtaking moment, football stopped making sense.

With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.

Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.

And that’s when the question arrived, loud and unavoidable:

Why not go for two?

The dream-big argument

If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.

Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.

Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.

But football decisions aren’t made in the clouds. They’re made in film rooms.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


Why Chicago didn’t gamble

Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.

Because miracles don’t stack.

Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.

After the game, Johnson explained it plainly.

“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”

There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.

So Chicago chose survival over glory.

How it unraveled anyway

The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.

And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.

Legendary moments — frozen in time — attached to losses.

So… was it the wrong call?

Emotionally? Maybe.

Strategically? Probably not.

Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.

That doesn’t make it satisfying. It just makes it honest.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


What this moment really means for Chicago

The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.

You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.

Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.

Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”

It will be remembered as the beginning.

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