Food
McDonalds New Matcha Drinks Are Turning Aussie Cafes Green with Envy
The global green tea obsession just hit your local Maccas with a limited-edition matcha latte range now brewing in select Australian locations
Australia’s fast-growing love affair with matcha has just received a caffeinated twist, and it’s courtesy of McDonald’s. In a move that’s already creating a stir on social media, Macca’s has officially introduced a limited-edition matcha drink range to its McCafé lineup — and no, this isn’t a seasonal gimmick or an April Fool’s joke.
Launched quietly across select McDonald’s outlets in New South Wales and Victoria, the new range caters to the nation’s sweet spot for the vibrant green beverage that has become a cultural symbol of wellness, chic routines, and aesthetic café visits.
“Seeing green?” teased a McDonald’s Australia spokesperson while confirming the trial rollout. The fast food giant is keeping details close to the chest, but word is spreading fast thanks to excited TikTokers and café crawlers spotting the drinks on menus at stores like Sydney’s Wynyard train station.
The matcha menu currently includes:
- Matcha Latte – $5.25
- Iced Matcha Latte – $5.75
- Iced Strawberry Matcha Latte – $6.60
(Prices may vary, and alternative milks come at an extra cost.)
Popular content creator Nina from Sydney couldn’t hide her excitement after discovering the drinks. “Omg! Maccas sells Matcha,” she wrote on a video showcasing her receipt for a Medium Iced Matcha with oat milk, which set her back $6.40 — about the going rate at most artisan cafés. Her verdict? “On the sweeter side, but really good.”
Another TikTok creator, Caitlin Coroneos, went viral for her enthusiastic drive-through run to grab the new drink. “That’s literally perfect,” she declared after her first sip, proudly holding up her McCafé cup filled with the signature green delight.
For those unfamiliar, matcha is a finely ground powder of specially grown green tea leaves, traditionally whisked into hot water or milk. Once a staple of Japanese tea ceremonies, the drink has exploded into the mainstream over the past decade, now associated with everything from clean eating to influencer-approved self-care routines. It’s even sparked global supply shortages due to skyrocketing demand.
McDonald’s move to jump on the matcha wave shows how deeply embedded this green trend has become in everyday consumer tastes. But while some purists prefer the earthy bitterness of ceremonial-grade matcha, Macca’s version leans sweet and creamy — a bold play targeting younger, trend-savvy drinkers.
No official word yet on whether the green trio will roll out nationally or how long they’ll remain available. But if the current buzz is anything to go by, Australia might just sip its way into a permanent matcha menu item at the golden arches.
So, are you ready to swap your cappuccino for a creamy swirl of green joy? The McMatcha era has begun.
Technology News
Inside the Mind of the Man Who Trusts Dogs to Lead Movies
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
Technology News
Inside the Vision of the Man Who Trusts Dogs to Tell Stories on the Big Screen
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
Technology News
Meet the Man Who Wants Dogs in the Director’s Chair and Thinks Cinema Needs a Bark Side
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
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