Technology News
Microsoft shakes up Copilot with Anthropic’s Claude models as OpenAI rivalry deepens
Business users of Microsoft Copilot can now pick between OpenAI’s GPT models and Anthropic’s Claude, signaling a new phase in the AI arms race.
The quiet but steady unraveling of one of tech’s most powerful alliances is now in plain sight. Microsoft, long seen as the closest corporate partner of OpenAI, has officially folded in the large language models of Anthropic — a rival startup founded by former OpenAI employees — into its Copilot suite.
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Starting this week, Copilot business users will be able to choose from Anthropic’s latest AI models, including Claude Opus 4.1 and Claude Sonnet 4, alongside OpenAI’s deep reasoning models.
A turning point in Microsoft’s AI strategy
For months, analysts have speculated that Microsoft was preparing to diversify beyond its dependence on OpenAI. The move comes just two weeks after Microsoft signed a deal to bring Anthropic’s AI into Office 365 apps such as Word, Excel, and Outlook — a direct expansion of its AI offerings in the enterprise software space.
Opus 4.1 is designed for highly complex tasks, such as deep reasoning, advanced coding, and architectural planning. Sonnet 4, by contrast, is optimized for large-scale data handling, routine development work, and generating content at scale. The pairing effectively gives businesses the ability to decide which engine best fits their workload.

Microsoft’s balancing act between rivals
The partnership also underscores a more subtle reality: Microsoft’s ties with OpenAI, though still deep, are no longer exclusive. In fact, some industry watchers believe this diversification reflects concerns over Sam Altman’s company’s long-term governance and safety controversies.
By aligning with Anthropic — a firm that has positioned itself as a more cautious and research-driven AI lab — Microsoft is signaling that it wants to hedge its bets in the fast-evolving AI landscape.
What this means for users
For enterprise customers, the change could be significant. Imagine a corporate team using Copilot to design a complex IT architecture: they may now lean on Claude Opus 4.1 for nuanced planning. Meanwhile, a marketing department generating reports or automating workflows might find Sonnet 4 more efficient.
It’s essentially AI à la carte, a menu where users can choose the intelligence that best fits the challenge.
The competitive backdrop
This move also places Microsoft at the center of an intensifying rivalry between OpenAI and Anthropic. The latter has rapidly gained momentum, bolstered by major funding from Amazon and Google. With Microsoft now drawing from both sides of the AI talent pool, it is quietly positioning itself as the ultimate broker of cutting-edge models, rather than a captive partner to any single lab.
For OpenAI, the development may sting. Microsoft is still its largest investor, but the symbolism of embracing Anthropic — founded by Dario Amodei and other ex-OpenAI researchers — hints at how quickly alliances can shift in Silicon Valley.
The bigger picture
At stake is not just market share, but the future of how enterprises will embed artificial intelligence into everyday operations. By giving Copilot users the ability to toggle between different “brains,” Microsoft is effectively saying that no single AI model will dominate all tasks — a recognition that the future of AI may be pluralistic, not monopolistic.
For businesses, it’s a clear win: more choice, more flexibility, and more competition driving innovation. For OpenAI, it’s a reminder that even the strongest partnerships in tech are never set in stone.
Technology News
Inside the Mind of the Man Who Trusts Dogs to Lead Movies
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
Technology News
Inside the Vision of the Man Who Trusts Dogs to Tell Stories on the Big Screen
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
Technology News
Meet the Man Who Wants Dogs in the Director’s Chair and Thinks Cinema Needs a Bark Side
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
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