Technology News
OpenAI launches Sora app with shocking TikTok twist as Sora 2 model brings “physics to AI videos”
From basketball rebounds to personal cameos, OpenAI’s new Sora app is changing how we see AI-generated video and social media.
OpenAI is taking a bold step beyond chatbots and text models with the launch of its brand-new Sora app, a short-form video platform positioned as a direct rival to TikTok and Instagram Reels. The release came alongside Sora 2, the next generation of OpenAI’s video and audio generator, which promises to make AI-generated clips look far more realistic than before.
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The announcement, made on Tuesday, has already generated waves across the tech and creator communities. In an official blog post, OpenAI claimed that Sora 2 fixes one of the biggest problems of earlier models — their inability to follow the laws of physics.
“Prior video models are overoptimistic — they will morph objects and deform reality to successfully execute upon a text prompt,” OpenAI explained. “For example, if a basketball player misses a shot, the ball may spontaneously teleport to the hoop. In Sora 2, if a basketball player misses a shot, it will rebound off the backboard.”
The public demonstrations from OpenAI featured highly realistic scenes — from beach volleyball matches to skateboard tricks, gymnastics routines, and even dramatic cannonball dives into swimming pools.
The “cameos” feature: Upload yourself into AI videos
Perhaps the most surprising part of the launch is the Sora app’s “cameos” feature, which allows users to literally drop themselves into AI-generated clips. By uploading a one-time video and audio file to verify their likeness, people can generate videos where they — or their friends — appear in AI-crafted scenarios.
Even more striking, users can share their “cameos” with friends, granting them permission to include their likeness in generated videos. That means multiple people can appear together in a surreal AI-crafted scene.

OpenAI described the idea simply: “We think a social app built around this ‘cameos’ feature is the best way to experience the magic of Sora 2.”
Sora app vs TikTok and Meta
The new Sora app functions like a hybrid between TikTok and Meta’s Instagram Reels. Videos appear on an algorithmic feed that learns from user activity, location, and even past ChatGPT conversations — though the latter can be switched off.
This launch comes just days after Meta revealed its own video feed called Vibes inside the Meta AI app, signaling that the short-form video battle is entering a new chapter where AI-generated content takes center stage.
Safety, parental controls, and ethical concerns
While the technology is impressive, it brings serious safety concerns. Non-consensual use of likenesses has already been a persistent issue with AI video tools, and OpenAI’s new app could make such misuse easier.
To counter this, the company has introduced parental controls integrated with ChatGPT, allowing guardians to restrict infinite scroll, disable algorithmic personalization, or block direct messages for children. Users can also revoke access to their likeness at any time. Still, experts warn that misuse remains a real risk, since trusted friends could still generate deceptive or harmful videos.
Free at launch, monetization later
For now, the Sora iOS app is free to download in the U.S. and Canada, with plans to expand internationally. OpenAI has clarified that monetization will initially be limited to charging users for generating extra videos during periods of high demand.
Interestingly, ChatGPT Pro subscribers will gain access to the Sora 2 Pro model, even without an invite to the app itself. This move could give OpenAI’s premium users a powerful edge in experimenting with advanced video generation.
What it means for the future of social media
The Sora launch isn’t just another app drop — it signals a broader shift in how AI will integrate with entertainment and communication. By blending personal identity, AI creativity, and social sharing, OpenAI is positioning itself at the very heart of the short-form video revolution.
But whether the platform can compete with giants like TikTok and Meta will depend not just on its technology, but on how it handles trust, safety, and community culture.
For now, Sora is invite-only, but the buzz surrounding it suggests that when the doors open wider, millions of users will be eager to test just how magical — or dangerous — AI-powered social video can be.
Technology News
Inside the Mind of the Man Who Trusts Dogs to Lead Movies
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
Technology News
Inside the Vision of the Man Who Trusts Dogs to Tell Stories on the Big Screen
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
Technology News
Meet the Man Who Wants Dogs in the Director’s Chair and Thinks Cinema Needs a Bark Side
From AI labs to film sets, BARK innovation chief Mikkel Holm has a radical idea — what if dogs weren’t just stars, but storytellers?
In an era where artificial intelligence is already writing scripts, composing music, and generating entire films, one creative mind is asking a question that feels equal parts absurd and oddly profound: Why shouldn’t dogs be directors?
That mind belongs to Mikkel Holm, the Chief AI & Innovation Officer at BARK, the pet brand best known for turning dog culture into a billion-dollar business. Holm isn’t pitching a gimmick. He’s questioning how creativity itself is defined — and who gets to own it.
From Fetch to Final Cut
Holm’s thinking sits at the crossroads of AI, storytelling, and animal behavior. With generative tools becoming more intuitive, he believes creativity no longer needs to start with a human idea. A dog’s reactions — what excites them, what scares them, what keeps their attention — could become the raw data that shapes narratives.
“Dogs already tell us what they like,” Holm has suggested in industry conversations. “We just haven’t been listening in a cinematic way.”
ALSO READ : Younghoe Koo Explains Botched Field Goal After Slip: “The Ball Was Moving So I Pulled Up”
Using sensors, computer vision, and behavioral AI models, a dog’s gaze, movement, or excitement could guide editing decisions, pacing, or even story arcs. The result wouldn’t be about dogs — it would be cinema filtered through a non-human perspective.
The Birth of the First Park Chan-Woof?
Holm jokingly refers to the possibility of minting the next Park Chan-wook — except this auteur would wag instead of walk the red carpet. The joke lands because it highlights something serious: great directors don’t just tell stories, they feel them. And dogs, arguably, are pure instinct.
Unlike human creators shaped by trends, algorithms, or box-office anxiety, dogs respond honestly. They don’t care about three-act structures or Rotten Tomatoes scores. They react in real time — and Holm believes that authenticity is something modern storytelling desperately needs.

Why BARK Is the Perfect Place for This Idea
At BARK, data about canine behavior isn’t abstract. It’s central to the business. Millions of interactions — toys chewed, treats rejected, boxes loved — already inform product design. Translating that behavioral intelligence into creative output feels like a natural extension.
Holm’s role isn’t about replacing human creators. Instead, it’s about collaboration — humans setting the framework, AI translating signals, and dogs influencing the final creative choices in ways we’ve never seen before.
Is This Art or Absurdity?
Skeptics, of course, will laugh. Dogs as directors sounds like a headline built for clicks. But then again, so did AI-written novels, virtual influencers, and fully synthetic pop stars — until they weren’t jokes anymore.
Holm’s idea taps into a deeper cultural shift: creativity is no longer exclusively human. As tools evolve, authorship becomes shared — between humans, machines, and perhaps, one day, animals.
And if the result is strange, emotional, or unexpectedly beautiful? That might be the point.
A Future Where Creativity Isn’t Just Human
Cinema has always evolved with technology — from silent films to sound, black-and-white to color, analog to digital. Holm’s vision suggests the next leap might not be technical, but philosophical.
What happens when we stop asking who is allowed to create?
If the first dog-directed short film ever premieres at a festival someday, don’t be surprised if it doesn’t explain itself. Dogs, after all, have never felt the need to justify their instincts. Maybe storytellers shouldn’t either.
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