Sports
Paramount+ Stuns Fans With Landmark Partnership With Arsenal — Thierry Henry Leads the Announcement
The iconic streaming giant joins forces with the Premier League powerhouse to blend entertainment, football culture, and global fandom
In a deal that both sides are calling “landmark,” Paramount+ has officially become a global partner of Arsenal Football Club, marking one of the most ambitious collaborations yet between a major streamer and a Premier League giant.
The partnership was unveiled through a cinematic, co-branded video titled For the Love of the Team, narrated by Arsenal legend Thierry Henry — a reveal that sent waves of excitement through global football fans.
This collaboration blends two worlds that command massive followings: elite football and blockbuster entertainment.
A Fusion of Football Icons and Streaming Superstars
As part of this multi-layered partnership, Arsenal players, club legends, staff, and fans will appear in promotional moments celebrating some of the biggest titles on Paramount+ — including:
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- Landman starring Billy Bob Thornton, Demi Moore and Sam Elliott
- Guy Ritchie’s MobLand with Tom Hardy, Helen Mirren and Pierce Brosnan
- Global hits like SpongeBob SquarePants, South Park, Yellowstone, and more
The collaboration promises creative crossovers unlike anything seen before in English football media, as club personalities align with Paramount+’s entertainment universe.
A Stadium Experience Getting a Big-Screen Makeover
Matchday experiences at the Emirates Stadium — home of the Arsenal men’s and women’s teams — will now feature significant Paramount+ branding:

- Big screens
- Matchday programs
- Stadium activations
- Digital content
- Social media campaigns
Fans attending live games will begin seeing the new branding across Arsenal’s matchday ecosystem, including integration into fan zones and club media.
“Two Global Iconic Brands” — Executives Celebrate the Deal
Marco Nobili, Executive VP and International General Manager of Paramount+, expressed immense enthusiasm for the collaboration:
“We’re beyond excited to unite Paramount+ and Arsenal — two global iconic brands with supporters that live and breathe passion.”
He emphasized that the partnership will merge drama, comedy, sports, and storytelling in ways that push the boundaries of traditional club partnerships:
“This partnership brings the drama, comedy and unforgettable moments of both worlds to life — on the pitch and beyond.”
Arsenal’s Chief Commercial Officer Juliet Slot echoed the excitement, stating:
“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand… Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters.”
She also highlighted that the partnership supports Arsenal’s ambition to compete for major trophies — both on and off the pitch.

Thierry Henry’s Voice Makes the Launch Unforgettable
The launch video, narrated by club icon Thierry Henry, blends nostalgia, cinematic visuals, and football emotion — reinforcing Arsenal’s brand identity as more than a club: a community, a culture, and a global story.
Henry’s involvement instantly elevated the campaign’s cultural impact, proving once again that few figures symbolize Arsenal’s identity as powerfully as he does.
A Deal That Signals the Future of Football Partnerships
This collaboration is more than branding — it symbolizes a shift in how football clubs connect with global audiences. As streaming platforms expand internationally and football fandom grows rapidly across the U.S., Asia, and Latin America, partnerships like this blur the boundaries between entertainment and sport.
With Paramount+ now joining Arsenal’s global family, fans can expect storytelling-driven campaigns, behind-the-scenes content, player collaborations, and immersive experiences that deepen the emotional bond between supporters and the club.
Superstars, streaming, and football — this partnership may be just the beginning
Sports
Caleb Williams Impresses, but the Bears’ Late-Game Decisions Raise Eyebrows
One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next
For one breathtaking moment, football stopped making sense.
With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.
Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.
And that’s when the question arrived, loud and unavoidable:
Why not go for two?
The dream-big argument
If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.
Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.
Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.
But football decisions aren’t made in the clouds. They’re made in film rooms.

Why Chicago didn’t gamble
Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.
Because miracles don’t stack.
Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.
After the game, Johnson explained it plainly.
“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”
There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.
So Chicago chose survival over glory.
How it unraveled anyway
The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.
And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.
Legendary moments — frozen in time — attached to losses.
So… was it the wrong call?
Emotionally? Maybe.
Strategically? Probably not.
Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.
That doesn’t make it satisfying. It just makes it honest.

What this moment really means for Chicago
The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.
You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.
Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.
Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”
It will be remembered as the beginning.
Sports
A Strong Night for Caleb Williams Ends With Doubts About the Bears’ Late Decisions
One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next
For one breathtaking moment, football stopped making sense.
With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.
Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.
And that’s when the question arrived, loud and unavoidable:
Why not go for two?
The dream-big argument
If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.
Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.
Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.
But football decisions aren’t made in the clouds. They’re made in film rooms.

Why Chicago didn’t gamble
Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.
Because miracles don’t stack.
Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.
After the game, Johnson explained it plainly.
“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”
There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.
So Chicago chose survival over glory.
How it unraveled anyway
The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.
And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.
Legendary moments — frozen in time — attached to losses.
So… was it the wrong call?
Emotionally? Maybe.
Strategically? Probably not.
Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.
That doesn’t make it satisfying. It just makes it honest.

What this moment really means for Chicago
The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.
You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.
Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.
Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”
It will be remembered as the beginning.
Sports
Caleb Williams Did His Part But Did the Bears Overthink the Finish
One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next
For one breathtaking moment, football stopped making sense.
With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.
Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.
And that’s when the question arrived, loud and unavoidable:
Why not go for two?
The dream-big argument
If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.
Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.
Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.
But football decisions aren’t made in the clouds. They’re made in film rooms.

Why Chicago didn’t gamble
Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.
Because miracles don’t stack.
Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.
After the game, Johnson explained it plainly.
“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”
There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.
So Chicago chose survival over glory.
How it unraveled anyway
The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.
And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.
Legendary moments — frozen in time — attached to losses.
So… was it the wrong call?
Emotionally? Maybe.
Strategically? Probably not.
Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.
That doesn’t make it satisfying. It just makes it honest.

What this moment really means for Chicago
The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.
You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.
Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.
Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”
It will be remembered as the beginning.
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