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Rhode’s New Pocket Blushes Just Dropped and Beauty Editors Say They’re a Must Have

Hailey Bieber’s latest makeup launch blends skincare benefits with stunning pigment—and it’s already living up to the hype

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Hailey Bieber’s Rhode Pocket Blush is redefining cream blush with juicy pigment, lasting power, and skincare built in.

Hailey Bieber is back at it—and this time, she’s not just glossing your lips, she’s giving your cheeks a flush that’s every bit as glowy, juicy, and wearable as you’d expect. Rhode Beauty’s latest launch, the much-anticipated Pocket Blushes, officially hit the scene and beauty lovers are already calling them a summer essential.

After teasing the product across social media for months, the Pocket Blushes made their debut with a six-shade lineup—each shade carefully curated to suit a range of skin tones, with names as playful as the packaging: Juice Box, Sleepy Girl, Freckle, Spicy Marg, Toasted Teddy, and Piggy. And the best part? Each one delivers rich pigment, blendable texture, and skin-nourishing peptides, staying true to Rhode’s signature skincare-first philosophy.

So, what makes this blush stand out in a saturated market of cream color sticks? According to beauty writers who’ve tested them, nearly everything.

“It’s insanely good,” one writer confessed. “You barely need any product for intense payoff, and it melts into the skin like butter—no cakiness, no fading, just an effortless dewy flush.”

Unlike some cream blushes that disappear by lunchtime, Rhode’s formula has real staying power. Another tester confirmed she wore it throughout a full, hot day in the city without any major fading or patchiness. Even better, as the blush wears, it fades gracefully—giving skin a lit-from-within warmth rather than streaks or splotches.

Beyond performance, the packaging design also reflects thoughtful touches. While some beauty fans wished the name “Pocket Blush” delivered a more compact component, others praised its precision-friendly size and click-close cap that prevents product leaks in purses or makeup bags.

There’s also praise for how Rhode continues to approach beauty with intentional minimalism. Rather than pumping out endless products, the brand has steadily built a lineup that’s both concise and effective. “It’s what makes Rhode feel trustworthy,” one reviewer noted. “Hailey isn’t throwing spaghetti at the wall—she’s building something that lasts.”

The Pocket Blushes retail for $24, placing them in that sweet spot of accessible luxury. For those with fair or light-neutral skin, shades like Freckle, Sleepy Girl, and Toasted Teddy deliver a sculpted glow without overwhelming the face. And while there’s high anticipation for how the shades perform across deeper complexions, early feedback suggests the pigmentation is bold enough to build and blend beautifully.

Between its wearable shades, sleek aesthetic, and the built-in skincare boost, Rhode’s Pocket Blush is shaping up to be the it-girl blush of the summer—and with waitlists already forming, this one’s bound to sell out fast.

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