Tom Brady may have stepped off the football field, but he’s clearly not done winning. The seven-time Super Bowl champion is now making moves in the health and wellness world with the launch of Goat Gummies—his new line of organic, vegan-friendly snacks.

Partnering with rapid delivery service Gopuff, Brady is expanding his post-NFL brand into the plant-based snacking game, aiming to serve up more than just flavor. These gummies are designed to reflect the athlete’s famously disciplined lifestyle—clean, functional, and made for people who want their snacks with a side of wellness.

The product name is no accident. “GOAT,” an acronym for “Greatest of All Time,” is a title fans have long attached to Brady. Now, he’s embracing the label and turning it into a brand extension. Goat Gummies aren’t just a snack—they’re a statement.

Made from organic ingredients and free from artificial dyes or sweeteners, the gummies are aligned with the growing demand for clean-label, plant-based treats. And Brady, known for his strict, nutrient-focused diet, isn’t just a figurehead. According to sources close to the partnership, he’s been actively involved in formulating the product to meet high-performance standards.

This isn’t Brady’s first foray into the wellness world. He previously co-founded TB12, a company focused on recovery, supplements, and training systems. But Goat Gummies marks a new chapter: accessible, fun, and delivered straight to your door via Gopuff, catering to both athletes and everyday snackers.

“People want snacks that work with their lifestyle, not against it,” said a spokesperson from Gopuff. “Tom’s vision for Goat Gummies was to bring a product to market that’s not only better for you but also better tasting—and we think we nailed it.”

With the snacking industry shifting towards plant-based and functional foods, Brady’s entry could shake things up. The global plant-based snack market is projected to reach $73 billion by 2028, and having the NFL icon’s name attached gives Goat Gummies instant star power.

For now, the gummies will be exclusively available through Gopuff, with wider distribution rumored to be in the works. So whether you’re chasing a championship or just a guilt-free sweet tooth fix, Brady’s latest drop might be your new go-to.