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WWE brings Evolution Store and Superstar Photo Experience to Atlanta rare merch epic selfies and surprises await

From July 11 to 13, WWE fans can shop exclusive gear and snap photos with top Superstars as The Center in Atlanta transforms into a full-on Evolution fan zone.

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WWE Evolution Store and Photo Experience Set for Atlanta July 11–13
WWE’s Evolution Store and Superstar Photo Experience arrives in Atlanta July 11–13 featuring exclusive merch, championship replicas, and photo ops with top Superstars.

The WWE Universe in Atlanta is about to experience an electrifying weekend as the Evolution Store and Superstar Photo Experience officially rolls into The Center from Friday, July 11 to Sunday, July 13. Whether you’re a die-hard collector, a casual fan, or a selfie-loving social media junkie, this three-day fan fest promises something for everyone.

We’re bringing Evolution energy to the heart of Atlanta,” said a WWE spokesperson. “This is your one-stop destination for exclusive gear, championship titles, collectibles, and up-close moments with your favorite Superstars.

What’s Inside the Evolution Store?

Located at:

The Center – 190 Marietta St. NW, Atlanta, GA 30303

The Evolution Store will feature the largest-ever selection of WWE Evolution and Saturday Night’s Main Event merchandise, with doors open across all three days:

  • Friday, July 11: 10 a.m. – 7 p.m.
  • Saturday, July 12: 9 a.m. – 11 p.m.
  • Sunday, July 13: 9 a.m. – 11 p.m.

Entry is free and open to the public, making it a must-stop destination during Evolution weekend.

Fans can get their hands on:

  • Replica championship titles (yes, even the limited-edition Women’s Title!)
  • Superstar apparel from stars like Trish Stratus, Tiffany Stratton, and Bianca Belair
  • Mini-titles, autographed memorabilia, and exclusive collectibles not available anywhere else
  • A few surprise drops rumored to coincide with WWE Evolution match results

Superstar Photo Experience: Strike a Pose with Your Faves

Also inside The Center is the Photo Experience Zone, giving fans the once-in-a-lifetime opportunity to pose for professional photos with WWE Superstars.

Tickets are required for photo ops — fans can check out the full schedule and purchase tickets through WWE’s official events page.

While the full lineup is still under wraps, insiders hint at appearances by Rhea Ripley, Liv Morgan, Jade Cargill, and even Becky Lynch.

Why This Evolution Weekend Is a Big Deal

With WWE Evolution 2025 already hyped for the Tiffany Stratton vs. Trish Stratus title clash, this Atlanta fan activation adds an unforgettable layer to the festivities. For many fans, it’s not just about watching history—it’s about living it, wearing it, and capturing it.

For us, Evolution is about legacy, empowerment, and fan connection,” said WWE Chief Content Officer Paul Levesque (Triple H). Atlanta’s going to feel that energy up close.

Pro Tips Before You Go

  • Arrive early: lines for exclusive items and photo ops are expected
  • Bring your camera-ready outfit — social media contests are expected throughout the weekend

Sports

Caleb Williams Impresses, but the Bears’ Late-Game Decisions Raise Eyebrows

One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next

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Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years

For one breathtaking moment, football stopped making sense.

With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.

Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.

And that’s when the question arrived, loud and unavoidable:

Why not go for two?

The dream-big argument

If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.

Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.

Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.

But football decisions aren’t made in the clouds. They’re made in film rooms.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


Why Chicago didn’t gamble

Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.

Because miracles don’t stack.

Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.

After the game, Johnson explained it plainly.

“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”

There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.

So Chicago chose survival over glory.

How it unraveled anyway

The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.

And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.

Legendary moments — frozen in time — attached to losses.

So… was it the wrong call?

Emotionally? Maybe.

Strategically? Probably not.

Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.

That doesn’t make it satisfying. It just makes it honest.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


What this moment really means for Chicago

The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.

You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.

Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.

Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”

It will be remembered as the beginning.

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Sports

A Strong Night for Caleb Williams Ends With Doubts About the Bears’ Late Decisions

One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next

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on

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Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years

For one breathtaking moment, football stopped making sense.

With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.

Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.

And that’s when the question arrived, loud and unavoidable:

Why not go for two?

The dream-big argument

If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.

Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.

Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.

But football decisions aren’t made in the clouds. They’re made in film rooms.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


Why Chicago didn’t gamble

Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.

Because miracles don’t stack.

Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.

After the game, Johnson explained it plainly.

“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”

There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.

So Chicago chose survival over glory.

How it unraveled anyway

The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.

And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.

Legendary moments — frozen in time — attached to losses.

So… was it the wrong call?

Emotionally? Maybe.

Strategically? Probably not.

Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.

That doesn’t make it satisfying. It just makes it honest.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


What this moment really means for Chicago

The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.

You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.

Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.

Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”

It will be remembered as the beginning.

Continue Reading

Sports

Caleb Williams Did His Part But Did the Bears Overthink the Finish

One impossible touchdown changed everything — but Chicago’s season may have been decided by what happened next

Published

on

By

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years

For one breathtaking moment, football stopped making sense.

With seconds left in a divisional-round playoff game, Caleb Williams launched a prayer — a 50-plus-yard, off-balance, back-foot moon shot — and somehow, impossibly, it found Cole Kmet in the end zone. It was the kind of touchdown that instantly joins NFL folklore, the sort of play fans remember for decades.

Suddenly, the Chicago Bears were one extra point away from tying the Los Angeles Rams — a scenario no one could have imagined just moments earlier.

And that’s when the question arrived, loud and unavoidable:

Why not go for two?

The dream-big argument

If Chicago converts the two-point try, the Rams are done. Season over. The Bears move one game away from the Super Bowl, potentially facing either a second-year quarterback or an injury replacement in the AFC. No matchup in the NFL is easy, but this was a window — and those windows don’t stay open long.

Ask Aaron Rodgers or Dan Marino how rare Super Bowl chances truly are. Between them, 38 seasons, one Super Bowl appearance each. Even greatness doesn’t guarantee multiple shots.

Momentum, belief, shock value — everything screamed end it now. One play. One decision. Push all the chips to the middle.

But football decisions aren’t made in the clouds. They’re made in film rooms.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


Why Chicago didn’t gamble

Offensive coordinator Ben Johnson didn’t flinch. Replays showed him calm, unmoved, almost indifferent to the miracle unfolding. He knew the touchdown created options — but also responsibility.

Because miracles don’t stack.

Just minutes earlier, Chicago had first-and-goal at the Rams’ 5-yard line. Three ineffective runs by De’Andre Swift and a failed fourth-down pass told Johnson everything he needed to know about his short-yardage confidence.

After the game, Johnson explained it plainly.

“Our goal-to-go situations hadn’t gone very cleanly,” he said. “Our inside-the-5 plan hadn’t worked out like we hoped. I just felt better about taking our chances in overtime.”

There was also time left — 13 seconds and two Rams timeouts. One explosive play, maybe a penalty, and Los Angeles could still have stolen it with a field goal even after a failed conversion.

So Chicago chose survival over glory.

How it unraveled anyway

The Bears lived to fight in overtime — and then watched their season collapse anyway. A brutal interception. A defensive breakdown. Game over.

And just like that, Williams-to-Kmet joined a heartbreaking fraternity: iconic plays that didn’t change the ending. Think Kurt Warner to Larry Fitzgerald in Super Bowl XLIII. Think Julio Jones and that impossible toe-tap in Super Bowl LI.

Legendary moments — frozen in time — attached to losses.

So… was it the wrong call?

Emotionally? Maybe.

Strategically? Probably not.

Coaches don’t get paid to chase vibes. They get paid to trust evidence. And Chicago’s evidence said a single, all-or-nothing snap wasn’t the best bet.

That doesn’t make it satisfying. It just makes it honest.

Caleb Williams’ miracle touchdown gave the Bears hope — and a decision that will be debated for years


What this moment really means for Chicago

The Bears don’t leave this game empty-handed. They leave with something rarer than a win: belief.

You can’t build a franchise on miracle throws — but you can build a culture on refusing to quit. This team fought until the very last second, and that matters more than fans often admit.

Williams will be just 24 entering the 2026 season. Think about what he might look like at 27, 28, 29. There are no guarantees — Rodgers and Marino taught us that — but this is as good a foundation as any team could ask for.

Years from now, if Chicago is lucky, Williams-to-Kmet won’t be remembered as a cruel “what if.”

It will be remembered as the beginning.

Continue Reading
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